Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …
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Flutter Entertainment Plc has partnered with UK charity Missing People, to raise awareness and support the families of nearly 100,000 adults that were reported missing across the country last year. The FTSE100 betting group has announced that its UK facing brands of Paddy Power, Betfair, Sky Bet and PokerStars will promote its #TOGETHERFORMISSING campaign formed with Missing People. #TOGETHERFORMISSING, was …
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As the US sports betting industry continues to expand state-by-state, many operators are becoming increasingly drawn towards the prospect of public listings, a goal which SPACs can still play a key role in achieving, according to a panel of industry experts at the SBC Digital North America event. Moderated by Anton Kaszubowski, Director at Greenlaw Limited, the speakers on the …
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Martin Lycka, Entain Plc’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, comments on the thorny yet unavoidable issue of industry taxation and why operators may hiss at feeling short-changed… Jean Baptiste Colbert, the Sun King’s First Minister of State, once quipped that “the art of taxation consists in so plucking the goose as to obtain the largest …
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Camelot UK has declared that National lottery sales have exceeded £8bn for the first time during 2020/21, resulting in the best-ever returns to good causes from sales revenue alone. During the financial year 2020/21(April-to-March 2021), the National Lottery recorded total sales of £8.37bn, registering a £468m improvement on the previous year results. Record sales were achieved against the backdrop of …
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Betway has further enhanced its presence in esports by signing a global agreement with G2 Esports, in what has been described as a ‘landmark partnership’. The agreement will see the new partners collaborate on the development of a variety of ‘unique experiences’ and ‘exciting opportunities’ for esports fans and the wider community. Additionally, the duo will work to encourage growth …
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In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’. Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased in ice, Betfair new advert …
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William Hill has lauded its newly signed title sponsorship of the three-day Northumberland Plate festival, confirmed in cooperation with the Arena Racing Company (ARC). The agreement will see William Hill benefit from prominent branding displayed around the racecourse, alongside race titles for the Saturday card and other feature races such as the Seaton Delaval Handicap, Hoppings Stakes and Gosforth Park …
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Entain anticipates that more than three million people will place bets on EURO 2020, with almost half of UK fans backing France to be the tournament’s winners. Ahead of the tournament starting tomorrow, Entain – the operating firm heritage bookmakers’ Ladbrokes and Coral – has revealed that its UK customers have placed the most bets so far with many putting …
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The UK Gambling Commission (UKGC) has confirmed the appointment of Andrew Rhodes as its new Interim Chief Executive. Rhodes will replace Sarah Gardner as the acting CEO of the Commission. Gardner took leadership of the regulator following the abrupt departure of Neil McArthur last March in light of regulatory failings surrounding the high profile collapse of Football Index. Updating stakeholders, …
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