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Svenska Spel has announced that it will fund the expansion of Esportshall, Sweden’s leading esports coaching and mentoring organisation. Sweden’s state-owned lottery operator will become the principal sponsor of Esportshall new ‘Grassroots Cup’ tournaments, an amateur series seeking to uncover the next generation of Swedish talents across all major formats of competitive gaming. Esportshall was established by former CSGO player …

Fonbet has linked with Russian ice hockey team Salavat Yulaev, as the betting company gains brand exposure through the team’s ‘largest advertising contract’. Over the next four years, the Fonbet logo will be shown ‘prominently’ on the Ufa teams’ kit, as well as around the Ufa Arena. Rinat Bashirov, Director General of Salavat Yulaev, commented: “We’re excited to have a long term agreement …

Continent 8 Technologies has strengthened its cloud offering to operators and suppliers as it achieves Microsoft Silver Partner status for two competencies: Datacenter and Application Development. As part of the Microsoft Partnership Network programme, it allows for companies to undergo various tests and “close scrutiny” to deliver its software, solutions and support based on Microsoft technologies. To achieve this status, the company completed …

Regulus Partners observes a week of parliamentary debate on the future of gambling sponsorships. A topic that garners MPs direct attention, who have yet to deliver concrete resolutions on how gambling reforms will impact the future of sports funding. The complexities of the gambling reform debate were laid bare in Parliament this week as the issues of sports funding and …

Italian gambling is waiting to see whether amendments to restructure the gambling sector will be incorporated as a policy measure of Italy’s next Budget Law. A draft proposal to ‘reorganise Italian gambling’ is reported to have been finalised by Claudio Durigon, the former undersecretary of the Economic Treasury. Yet, maintaining the bad luck tribulations of Italian gambling, Durigon was forced …

Genius Sports has struck a partnership with Polish operator STS, focusing around driving the expansion of the latter’s in-play offering via the leveraging of data. As a result of the agreement, STS will gain access to the NYSE-registered sports data and technology firm’s LiveData and LiveTrading solutions to deliver official data across thousands of sporting events each year, as well …

Matt Hancock MP has called on the government to address ‘loopholes’ in the UK’s horse racing betting levy, warning that the British racing scene could fall behind other countries.  As reported by the Racing Post, the former DCMS minister and ex-Health Secretary made the remarks while addressing parliament yesterday, and identified what he believed were two major areas for change. …

Subscription sports streaming service DAZN has appointed former Entain executive Ian Turnbull as its new EVP of Betting and Gaming, as the firm looks to increase its engagement with the sector.  Turnbull’s career in the betting and gaming space saw him work as Microgaming’s Services Director, and most prominently as Head of B2B at Entain – prior to its rebrand …

Oddschecker has bolstered its marketing and foothold in the burgeoning US sports betting space, linking with Floyd Mayweather Jr for the National Football League (NFL) 2021 kick-off. The Bruin Capital-owned odds comparison site plans to offer Super Bowl odds via its channels, enabling US sports fans to view and analyse predictions on NFL games, as more states open their markets …