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With the German state currently investigating regulatory procedures around sports betting, and with a potential overhaul on the cards, the German Sports Betting Association (DSWV) President Mathias Dahms has welcomed the discussions. Back in October 2015 the state of Hesse presented five guidelines focused on reform and gambling regulation. Government officials will meet this week to discuss what must be done, in terms …

On Friday it was announced that Sky Bet has become the latest bookmaker to sign up as an authorised betting partner in association with the British Horseracing Authority (BHA). This agreement, which was first reported by Racing Post, was speculated upon in recent weeks and comes just in time for Cheltenham Festival which begins on Tuesday of this week. Now its ABP …

Road Victory: Norwich City vs Manchester City Amongst the tipsters on bettingexpert, there seems to be a unanimous call for Manchester City to win at Norwich City. Tipster supermato, who has over 80 tips in the BPL, is citing Man City’s recent 4-0 victory against Aston Villa as a key indicator that they are ready to keep the win streak …

William Hill is embarking on its biggest ever marketing campaign for a racing event, as it prepares to take a record 10,000 bets per minute at peak times during next week’s Cheltenham Festival. Central to the campaign is a commitment to never being beaten on price at the festival. They will offer a record number of betting markets and expect to …

Betsson AB subsidiary Betsafe has confirmed the appointment of London marketing agency Rocket as it UK marketing media planning and buying lead. The London agency wins Betsafe’s planned seven figure marketing account, as the Betsson brand aims to expand its position within the highly saturated UK betting market. Announcing Rocket as its lead agency, Betsson marketing stated that it had …

Lottoland has continued its diversification into online gaming with the appointment of Gavin Grimes as Vice President of Gaming. Grimes follows in the footsteps of other recent key  appointments, including Rob Fell as Vice President of Product and Lucky Multani as Chief Operating Officer. Lottoland specialises in offering licensed and regulated betting on the outcome of major lotteries worldwide and Grimes …

BetVictor have announced an exciting development to its popular, in-house developed, ‘Lengthen The Odds’ offering. The new facility enhances the customer experience by enabling customers to pick their price on every horse in every UK race. With ‘Lengthen The Odds’, punters can choose up to fifteen prices on every horse in every race, meaning odds-on favourites are a thing of the past in UK Racing. …

Publishing its unaudited full-year results for 2015 (period ending 31 December), Eastern European gambling operator Fortuna Entertainment (Fortuna) has reported that Polish VAT charges have impacted company performance as Fortuna posted a flat adjusted EBITDA of €27 million (2014: €27.2 million). Despite recording no EBITDA growth, Fortuna governance detailed positives as the company saw top-line revenue and gross win growth …

Peter Greenhill, recently recruited as Head of eBusiness by Equiom Group, explains how his new firm fits into the gaming eco-system and why it decided to become a sponsor of the Asian Spring Social, organised by AGBrief and SBC.  SBC: Hi Peter, great to catch up. As a gaming and eBusiness leadership veteran, what attracted you to join the Equiom Group …

Russell Yershon has been working in the sports betting industry for more than 8 years, and specialises in gaming, marketing and operations. He is currently Head of UK Sportsbook for Titanbet, a role he has held since December 2013. It’s this experience that qualifies Russell to sit on a star studded panel at this year’s #bofcon at Stamford Bridge (April …