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Golden Race is living up to its name by committing to being a Gold Sponsor at this year’s Betting on Football Conference at Stamford Bridge, home of Chelsea FC, on April 21st.  Based in Malta and with two development and support centres in Spain, Golden Race is an innovative product supplier to sports betting operators with a particular expertise in …

SBOBET has signed an agreement to become the official betting partner of League of Ireland Premier Division side Dundalk Football Club.  The terms of the agreement follows on from a sponsorship deal with Wexford Youths Football Club and will see the SBOBET brand promoted both on the Dundalk FC main site and during home matches at Oriel Park. Martin Connolly, General Manager at …

The International Cricket Council (ICC) has confirmed that it has extended its data collection and distribution partnership with Opta for a further four years. Perform Group subsidiary Opta will continue to be official data and analysis partner to the ICC and its syndicated events including all levels of the ICC World Cup and Twenty20 tournaments. Opta extends its data partnership …

The Malta Gaming Authority (MGA) has signed a formal agreement with Microsoft Malta, which will see the technology developer create a customised ‘Customer Relationship Management’ (CRM) system, designed to ease licensing procedures. Creating a secure web portal, Microsoft will simplify the licensing process for all new Malta prospective operators. All MGA applicants will be able to follow in ‘real-time’ their …

Oslo-listed Gaming Innovation Group (GIG) continues its acquisition strategy confirming today that it has acquired Swedish-based affiliate marketing network Magenti Media. GIG is set to take control of Magenti’s industry portfolio which has ‘high-coverage’ positions targeting Swedish casino traffic. GIG governance further detailed that it would incorporate Magenti’s ‘highly experienced’ search engine optimisation team as part of its acquisition. Acquiring …

It has been revealed that Manchester City defender Martin Demichelis has been charged with misconduct in relation to betting. There are a total of 12 counts against him in relation to FA Rule E8 which concerns matches played between January 22nd and January 28th 2016. The Argentine played for his country in a World Cup qualifier against Bolivia last night …

Intertain Group Spanish language subsidiary Botemania has been unveiled as new games sponsor of Barcelona-based La Liga Football Club RCD Espanyol. Espanyol governance presented Botemania, Spain’s biggest online bingo room as club partner at a special media day attended by Botemania Managing Director Laurence Walton. The sponsorship deal will see Botemania become an official Espanyol partner until the end of …

London AIM listed industry marketing specialist XLMedia Plc has recorded a pre-tax profit of $24.3 million for its full year 2015 performance (period ending 31 December) up 84% on FY 2014’s $13.2 million. XLMedia would record a revenue increase to $89 million up 76% on 2014’s $50.7 million, as the company reported core metric growth on all its channels. Furthermore, …

With such an overwhelming amount of content at our fingertips as readers we have the option of being picky. No longer does the typical consumer need to ingest whatever’s printed in the tabloids, the internet ensures that they can be both demanding and selective. As such packaging and marketing content becomes almost as important as the quality of the content itself. Asaf Peled …

The latest esports focused report by Newzoo states that brands will spend a considerable $325m (£225.9m) across the industry in 2016. This means that the industry as a whole will receive over 70% of total revenue from brands and sponsors this year. This is a sizable increase of 49% growth on last year’s figures which goes some way in showing why …