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As sports bettors continue to become more sophisticated and have more and more  player-focused resources at their disposal, the need to foster acquisition and player loyalty through seamless customer journeys and unparalleled customer service is proving paramount.  SBC’s Affiliate Leaders recently sat down with Cassie Brickman, CEO of Betting Hero, ahead of her appearance at the Canadian Gaming Summit. Discussions …

The British Horseracing Authority (BHA) has launched its latest campaign relating to horse welfare aiming to relax common misconceptions about the sport.  The HorsePWR campaign – short for Purpose, Welfare and Responsibility – provides detailed information about the lives of thoroughbred horses and the high welfare and safety standards at the core of British racing.  Kinross-based Jump Trainer Lucinda Russell …

The leadership team of Allwyn International believes that the global lottery sector is at a ‘point of intersection’ driven by digital transformation and societal change. The thoughts and opinions of Allwyn’s leadership team were published in a report titled “The Future of Lottery: A Game for Change,” produced by the research agency The Future Laboratory. Allwyn commissioned the report to …

EGT Georgia has been revealed as the presenting partner for the upcoming edition of SBC Summit Tbilisi, jointly organised by SBC and SMH. SBC Summit Tbilisi is scheduled for 25-26 June at the Sheraton Grand Tbilisi Metechi Palace. With over 1,500 senior sports betting and iGaming executives in attendance, this gathering in Georgia’s capital aims to strengthen ties and provide …

As an unusual April heatwave engulfs the streets of Bulgaria’s capital, passing by the doors of the Parliamentary House in the heart of Sofia might leave one with the impression that the heat is coming from its halls.  Bulgaria’s brightest minds tirelessly pace back and forth in preparation for another day of debates to defend their electorates’ interests – and …

GambleAware has announced that more than 100,000 people have used its new online self-assessment tool to manage the impact of gambling harm. Of these, the charity reported that around 28,000 contacted the National Gambling Helpline – on the phone or the live chat tool – for additional support and information from a trained advisor. Launched in April 2023, more than …

Kansspelautoriteit (KSA), the Gambling Authority of the Netherlands, has stated that it has tracked over 1.1 million gambling accounts participating in the regulated KOA market. The figure is the headline finding of the KSA’s ‘monitoring factsheet’ on Dutch online gambling trends under the mandate of the Remote Gambling Act (KOA Act) – the framework that legalised Dutch online gambling as …

Endeavor Group the NYSE-listed entertainment and sports group will be transformed into a private firm in 2025, after private equity firm Silver Lake agreed to a deal to acquire the company for $13 billion. The biggest investor in Endeavor,  Silver Lake holds around 31% of outstanding shares as of the end of 2023. The California-based PE fund stated in October that …

Kaizen Gaming has announced that it will launch its flagship Betano brand in the UK market in partnership with BVGroup. Betano’s imminent UK launch is deemed the “latest milestone for the sportsbook, solidifying its global brand presence as the Official Sponsor of both UEFA Euro 2024 and the CONMEBOL Copa America 2024”. As the pan-international brand of Greek online gambling …

Lottoland Deutschland has gained approval to launch its online lottery brokerage business in Germany. With a new licence – under its Lottoland-deutschland.de and Lottohelden-deutschland.de domains – the organisation will distribute state-licensed lotteries in the country online as a broker. Magnus von Zitzewitz, Lottoland Deutschland Managing Director, commented: “We are delighted that our licence application has finally been approved by the …