Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …
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Playtech BGT Sports has announced the launch of its ‘Level-Up’ gamification program, seeking to enhance its partner customer engagements, loyalty and retention dynamics through real-time rewards. Updating the market, Playtech BGT details that it has delivered the best-in-class gamification program for its clients, who moving forward will be able to enhance their market offerings with ‘Level-Up engagements’ including – time-sensitive incentives, …
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The end of a long and ultimately successful road towards gambling market liberalisation in Sweden has put one of its own – Stockholm-listed LeoVegas AB – on target to break the 50 per cent barrier for revenues derived from regulated markets. ________________ LeoVegas has told SBC Magazine that it expects to derive more than 50 per cent of its revenues …
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The British Horseracing Authority (BHA) has made the decision to halt all horse racing across British racecourses on 7 February following the outbreak of Equine Influenza, casting worries about this year’s Cheltenham Festival. The shut down follows the Animal Health Trust confirming three positive cases of the virus in vaccinated horses at an active race yard. Horses from the infected …
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The Gambling Commission has released a new set of rules, ensuring that operators implement a new wave of age verifications checks “to make gambling safer and fairer”. Following an open consultation, and to further guard against the risk of children gambling, new rules mean operators must verify customer age before they can either deposit funds into an account or gamble with …
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Multi-channel data services provider Sports Information Services (SIS) has expanded its reach into the esports market by launching its industry-first Competitive Gaming betting product tailored to esports sportsbooks. The product was showcased at this year’s ICE conference, which showed attendees a live broadcast of players competing against one another. The match was moderated by a dedicated integrity referee, specifically trained …
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Stockholm-listed industry affiliate marketing network Catena Media has this morning published its full-year 2018 results (12-month period ending 31 January), citing strong progress on its ‘2020 Vision’ corporate guidance strategy. Catena assets closed year-end trading strongly, reporting Q4 2018 increased revenues of €27 million (Q4 2017: €20m), supporting a 17% EBITDA increase of €12 million (Q4 2017: €10m). Updating investors, …
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Everton’s principal partner SportPesa has strengthened its relationship with the Premier League, after becoming an official partner of the club’s charitable arm. The multifaceted deal alongside Everton in the Community will see funding be provided for the long-standing ‘Imagine your Goals’ programme, which provides five football therapy sessions each week, supporting over 200 people. This initiative offers those living with …
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BetConstruct has upped the glamour within its in-house live studio after launching a branded Live Casino hall for FashionTV Gaming Group (FTVGG). It is the latest joint project between the two parties, who initiated a partnership in November of last year by launching a new, unique line of branded slots. BetConstruct said that this new addition to the studio “exudes …
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Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …
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