Hard Metrics the strategic joint-venture formed by Metric Gaming and Bethard Group has announced its first commercial partnership, powering the launch of Toro Bet Mexico. Entering 2019, Metric Gaming and Bethard Group formed joint-venture Hard Metrics, delivering turnkey sports betting platform provisions for a changing North American market. Announcing its first partnership, new Mexican sportsbook Toro Bet will be powered …
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Following the confirmation that Vice President of Global Sales, Lawrence Levy is set to take charge of Australian subsidiary Ainsworth Game Technology, Novomatic AG has moved to restructure its global commercial leadership remit. Issuing a corporate statement, Novomatic Group Chief Executive Harald Neumann confirms that Levy’s Global Sales leadership responsibilities will be split. Moving forward, Novomatic commercial development and client …
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The governance of French state-owned betting/lottery operator Francais Des Jeux (FDJ) has pledged to increase its efforts in tackling problem gambling, presenting the firm’s new ‘corporate social responsibility’ programme. Updating French media, FDJ governance has pledged to commit 10% of its advertising budget towards promoting responsible gambling messages. As part of its commitment FDJ marketing, has launched a series of …
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In response to the new ‘National Strategy’ on gambling harm reductions rolled out by the UK Gambling Commission, online casino 32Red has stated that “a blanket ban on sponsoring clubs will not stop problem gambling.” The statement follows the recent announcement that 32Red has penned a new sponsorship deal with Derby County Football Club, which sets out to sponsor the …
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Racecourse Media Group (RMG), the media rights manager and distributor for 37 UK/IRE racetracks has generated 2108 media-data rights payments of £109.7 million. The figure represents an 18% increase on 2017 results, with RMG governance confident of future prospects having absorbed the content of all 26 Irish racecourses plus Chelmsford City in 2019, and rebranding Racing UK to Racing TV. …
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Stockholm-listed industry affiliate marketing network Gambling.com Group has detailed its confidence in its future prospects following strong progress achieved during a ‘transformative year’ for its business. Primarily competing within the saturated UK and Nordic online gambling marketplaces, Gambling.com recorded a 63% group revenue increase to €16.2 million (FY2017: €9.9 million), with the company underlining strong organic growth. Detailing a number of automation …
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Lorenzo Caci, Director of Business Development and Strategic Partnerships at Sportradar, admitted that “retail is still king” for sports betting in Latin America (LatAm), but suggested that the potential for online penetration – particularly in countries such as Brazil – could end up tilting the balance. Caci said that while users generally have more trust in the idea of going to …
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OTT sports streaming service DAZN has launched its new live sports distribution service – ‘DAZN Connect’ helping rights holders, broadcasters and media partners distribute content. DAZN details that it has developed a +30,000 live event platform, allowing multiple media owners to consolidate their sports acquisition and distribution requirements under one platform. In its update, DAZN details that it has built …
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Publishing its ‘National Strategy’ on gambling harm reductions, the UK Gambling Commission (UKGC) has called on its widest network of stakeholders to combat gambling harms. Presenting its ‘three-year strategy’, the UKGC details that it will coordinate with UK health bodies, charities, communities, regulators and wider businesses on tackling problem gambling. The Commission’s new strategy has established two strategic priorities in …
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Stockholm-listed Betsson AB has confirmed that it will rebrand its two Dutch-facing online casino properties of Oranje Casino and Kroon Casino. Moving forward, Kroon Casino will operate under its new identity of ‘Casino Winner’, whilst Oranje Casino will be rebranded to ‘Loyal Casino’. Betsson has operated both online casinos since 2014, forming part of its €40 million acquisition of Oranje …
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