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 As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard  CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

In-play affiliate marketing publisher LiveScore has announced a major coup becoming the first sponsor of La Liga’s new Replay360º feature. An Intel-powered technology, Replay360º will allow La Liga audiences to access 38 individual camera positions across Spanish stadiums, delivering football’s most immersive coverage. La Liga’s new technology will allow for audiences to experience unique camera angles such as a player …

Betano, the pan-European online sportsbook brand of Stoiximan Group has announced its first Portuguese football sponsorship, becoming principal shirt sponsor of Primeira Liga football club Sporting Clube de Braga (SC Braga). Stoiximan Group officially launched Betano’s Portuguese brand last May, becoming the online sportsbook’s fourth active territory following Germany, Austria and Romania. Presenting its new shirt sponsor to Portuguese media, …

After continuing his streak of summer successes at Sandown this weekend, Frankie Dettori has forced UK bookmakers to rethink their strategy on Dettori-accumulators, resulting in a number of bookmakers deciding to limit punters’ stakes on the champion jockey or insist on some legs be settled on SP only.  Speaking on Luck on Sunday, Ladbrokes Coral PR Director Simon Clare defended …

Following the launch of its brand in Lithuania back in October 2018, Optibet has strengthened its current offering by including the addition of betting to its product range. The news comes as the operator confirms the enhancement to its in-house development strategy, which seeks to create opportunities for customer acquisition, increased revenue, improved profit margin and a generally more diversified …