Leading sports data, technology and intelligence firm Sportradar has published its first report on a series of white papers informing sports’ diverse stakeholders on how they can successfully leverage and monetise their digital ecosystems. Its first white paper titled ‘The Monetisation of OTT & Data’ explores the rise of video content across multiple devices, impacting audience engagement trends with all …
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Kindred Group’s flagship Unibet brand has become the first online bookmaker to launch ‘Esports Widgets’ developed by data provider Abios. Seeking to enhance its esports engagement capacities, Unibet has entered a strategic partnership with Abios, a leading data and intelligence services provider for all esports stakeholders. Moving forward, Unibet esports betting markets will be supported by Abios API widgets, displaying …
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Sports betting affiliate marketing publisher CheckdMedia has expanded its product portfolio, launching its ‘Fantasy Hub’ app, seeking to further engage with new and existing UK football audiences. Made available through iOS and Android, the Fantasy Hub is a free-to-play app produced by CheckdMedia’s newly formed ‘CheckdDevelopment’ unit seeking to tap into the publisher’s network of football communities, who engage regularly …
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Despite failing in an initial legal case in Norway earlier this week, the European Gaming and Betting Association (EGBA) has expressed its confidence in succeeding in its ‘main case’ against the Norwegian Ministry of Culture in Oslo District Court. The EGBA and Entercash teamed up earlier this year to bring a case which sought to block igaming payments to offshore …
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BtoBet is pushing on with its plans for Euro 2020 – a perfect “hunting ground” for player acquisition and revival – by providing bookmakers with a boosted sports betting package including more options for betting on star players and their statistics. This package, said the industry supplier, has been designed to reflect today’s punters want for more data and analytical …
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Optimove has expanded its industry-centric capabilities focusing on enhancing operators real-time engagements and customer reporting functions. The supplier of digital marketing optimisation and customer retention tools has expanded its ‘Marketing Hub’ provisions specifically for sector stakeholders, who are now required to engage in ‘real-time campaign’ monitoring, decision making and compliance dynamics to meet the sector’s enhanced responsibility and sustainability agenda. “Realtime …
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SBC’s Betting on Sports webinar series continues on Wednesday 4 September 2019 with AllSported – Racing Developing 20/20 Vision, an in-depth look at the new trading solution launched by Racing Post, TXODDS and Banach Technologies. The three-way venture has developed a ‘made-to-measure’ trading solution powered by TXODDS data feeds, servicing Banach’s sophisticated trading algorithms, with Racing Post delivering content-led engagements. …
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Following years of executing uniformed marketing strategies, can industry incumbents develop meaningful brand propositions, engaging customers, whilst tackling betting’s wider responsibility agenda? Jo Dennis is the Managing Director of Random Colour Animal (RCA), a ‘brand-first’ industry marketing agency. She tells SBC audiences that in 2019 and beyond, the sector’s winners will be those that treat brand development as the lead …
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GVC Holdings betting exchange property Betdaq has confirmed that it will be reintroducing its 0% commission offer ahead of the US Open 2019 for all tennis bets placed by both new and existing customers. The betting exchange launched the same offer earlier in the year for the Wimbledon tournament, which saw a 307% year-on-year increase in matched bets, while active users were …
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Closing Monday 26 August trading, Bolsa Madrid gambling group Codere SA has issued a profit warning after admitting that a further Argentine Peso devaluation has impacted the firm’s 2019 expectations. Codere cannot escape Argentina’s economic volatility caused by the nation’s shock primary election results as voters turned against President Mauricio Macri’s government, backing the ‘Frente de Todos’ Peronist coalition. The …
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