Latest News

SportPesa sponsorship termination triggers Kenyan football crisis

Kenyan football is involved in the escalating tax dispute between the Uhuru Kenyatta government and the betting industry, after SportPesa – the title sponsor of the Kenyan Premier League (KPL) – confirmed that it has terminated all national sports sponsorships. Closing Friday trading, SportPesa issued a media statement confirming that it would withdraw all sports sponsorships, as it had been ‘subjected to punitive …

Read More »

William Hill continues ‘Segunda gamble’ by sponsoring Real Oviedo

William Hill has added Real Oviedo to its La Liga 2 (Segunda) sponsorship portfolio, as the FTSE bookmaker continues to advance its Spanish market profile. A week before the start of the 2019/2020 Spanish football season, Real Oviedo leadership has announced the British bookmaker as a ‘principal partner’, with its brand set to be displayed across the Asturian football club’s matchday shorts. …

Read More »

Busy Blueclaw bags series of betting account wins

Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …

Read More »

FA charges Huddersfield Town with misconduct

EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’.  The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …

Read More »

Publishing focused XLMedia sells Webpals Mobile asset

The governance of London AIM-listed industry affiliate marketing publisher XLMedia Plc has confirmed the sale of Webpals Mobile, the firm’s app marketing subsidiary to Israel-based ad-tech and SaaS solutions provider PLYmedia. XLMedia governance has chosen not to disclose the terms of sale related to the transaction, detailing that company maintains its long-term strategy of focusing on ‘higher-margin publishing activities’. ‘Webpals …

Read More »

Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

Read More »

Martin Lycka: Supreme Court’s (sports betting) punt return and beyond

Starbucks Barista - NFL Contest

In the second of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the current activity around sports betting in the US and tracks how the industry has arrived there and where it should go next. It is 14 May 14 2018, which may be the US football offseason, yet …

Read More »

Scout Gaming launches Betflex ‘DFS Player Odds Sportsbook’

Stockholm-listed B2B fantasy sports supplier Scout Gaming advances its wagering capacity announcing the launch of ‘Betflex’ its proprietary built ‘player odds sportsbook’ function and ‘cross-selling tool’ on partner website FanTeam.com. Developed to advance partner cross-sell opportunities with traditional betting engagements, Scout Gaming launches its Betflex vertical a player odds sportsbook which allows customers to bet on players individual fantasy points collected …

Read More »

Paddy Power launches ‘Liquid Football’ with Joe Media

Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media.  The ‘long-form’ video and audio show is hosted by Sky Sports …

Read More »

William Hill embarks on transitional journey posting group losses of £63m

Publishing its interim 2019 results (26-week period ending 2 July), FTSE250 William Hill Plc details solid progress on the firm’s five-year business transformation strategy (announced November 2018) focusing on the three core areas of digital expansion, US market growth and retail realignment. Updating investors, William Hill stated that H1 2019 trading reflected the ‘different challenges and opportunities’ that the group …

Read More »