iGaming

The latest iGaming news for the gambling industry

Bonus.org: The Psychology Behind Casino Bonuses in iGaming

psychology concept

Steven Madden, Head of Content at Bonus.org, writes for SBC News about what goes on in players’ brains when they are recipients of bonuses in the igaming space. Madden explains some of the key psychological activities that players go through and how the industry can responsibly use that to its advantage.  The psychology of casino bonuses is a sophisticated interplay of …

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GambleAware’s Zoë Osmond honoured as OBE

SBC News GambleAware's Zoë Osmond honoured as OBE

GambleAware Chief Executive Zoë Osmond has been named in the New Year Honours List of appointments made by King Charles III. The Honours List for 2025 has awarded Osmond an Order of the British Empire (OBE) for exemplary services in tackling and treating problem gambling harms and addiction. Publishing a statement, Osmond thanked all organisations and stakeholders supporting GambleAware in …

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KSA applies new Policy of Fines on Dutch gambling licences

SBC News KSA applies new Policy of Fines on Dutch gambling licences

As of 1 January 2025, Dutch gambling licences will be governed by a new ‘General Policy of Fines’, as mandated by Kansspelautoriteit (KSA), the Gambling Authority of the Netherlands. As stated by the KSA: “The New General Policy of Fines aims to ensure penalties are appropriate and serve as punitive and preventive measures. It seeks to deter violations and promote …

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Sky Betting & Gaming: Doing the right thing

Steve Birch of Sky Bet in SBC Leaders Magazine

Completing our countdown, the number 1 position in the SBC Leaders magazine most-read stories of 2024 chart was an interview with Steve Birch, Chief Commercial Officer of Sky Betting & Gaming from Issue 29.  ———————————————- “We want to do the right thing for customers. We want to do the right thing for staff. We want to make things better – …

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How Kaizen Gaming’s people management drives its global growth plans

Stella-Voulgaraki of Kaizen Gaming

In the competitive world of sports betting and igaming businesses with significant growth ambitions need to develop highly-effective hiring and staff retention strategies. To find out how one of the market leaders tackles that challenge, SBC News spoke to Stella Voulgaraki, Chief People Officer of Betano’s parent company Kaizen Gaming. ———————————————————————— How have you found working for a company in …

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Year in Review: Emerging regulatory hills change gambling’s topography

SBC News Year in Review: Emerging regulatory hills change gambling’s topography

This year’s Q2 was marked by significant shifts in the global gambling landscape, with some major regulatory developments coming up on the horizon especially across Europe and countries like Romania and Bulgaria.  Media outlets blew up back in April when it was announced that Cristian-Gabriel Pascu, a hairstylist, has been hired to take on the second most important role for …

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KSA ends Dutch KOA licences of LiveScore Bet & Tombola

SBC News KSA ends Dutch KOA licences of LiveScore Bet & Tombola

Kansspelautoriteit (KSA), the Netherlands Gambling Authority, has authorised a request by LiveScore Malta and Tombola International to revoke their Dutch ‘KOA’ online gambling licences. The request was authorised on Monday, 23 December, as the KSA terminated the Dutch online gambling licences for the brands LiveScore Bet and Tombola.nl. Markets were informed: “This means that from now on, LiveScore and Tombola …

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iGATE: Driving Conversion Through Design

igate design

In the competitive and fast-paced world of sports betting and casino gaming, design transcends mere aesthetics—it becomes the backbone of the player experience. The platform’s layout, graphics, functionality and overall construction are crucial to creating a positive first impression for the player, which is a key factor in driving conversion and maintaining loyalty. Companies like iGATE, an online casino and betting …

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Xtremepush, 2025 view: Targeted gamification strategies will foster future loyalty

SBC News Xtremepush, 2025 view: Targeted gamification strategies will foster future loyalty

John Smith, VP of Sales, Gamification and Loyalty at Xtremepush, shares how dynamic and personalised approaches to gamification can unlock long-term loyalty and retention. The spotlight continues to shine on gamification as a crucial tool for operators aiming to boost player acquisition, loyalty and retention in 2025. Operators are increasingly aware that loyalty is no longer built solely on bonuses …

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Sportingtech latest to get GLI-certified for Brazil entry

SBC News Sportingtech latest to get GLI-certified for Brazil entry

Sportingtech has been granted a certificate by Gaming Laboratories International (GLI).  The turnkey betting and igaming solutions provider is the latest to do so, as GLI provides the required assurances that a company meets all necessary provisions to operate in Brazil.  Operators looking to tap into the upcoming regulated market can now freely partner with Sportingtech’s platform, which is now …

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