Having the right Player Account Management (PAM) platform in place is crucial to improving experiences for both operators and their players. However, as customer needs become more demanding and data becomes more granular, today’s PAM solutions need to do more than just the basics. Delasport CEO Oren Cohen Shwartz introduces us to Orbit: a proprietary PAM that is leading the …
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Market delivery and market understanding are two key technology obstacles that face operators when considering international expansion, explained BetConstruct, who believe that end to end solution provides a remedy to these ‘headaches’. Prior to the company’s appearance at Betting on Sports Europe, which will be sponsored by BetConstruct, the firm’s UK Regional Director Elliot Banks disclosed how the it navigates …
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The latest issue of SBC Leaders Magazine, number 20, is published this week with a brand new addition to the editorial format. In keeping with the magazine’s remit to pursue news and developments in new markets, it now includes a dedicated Canada section. Kicking off proceedings is an interview with Shelley White who shares her journey into the betting industry …
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Sportradar’s ad:s service has been embellished with some interesting new technological innovations to improve efficiency and ease of use. Global Director Advertising Sales Florian Geheeb explains more. Sportradar used the recent ICE London event to reveal an expanded version of its ad:s digital marketing service. The firm has broadened the platform beyond programmatic display and video advertising to include paid …
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Featuring 160 games and over 700 clubs from the top-tier to tenth division of the English football pyramid, the FA Cup poses unique challenges for data collection and analysis. Ahead of this weekend’s FA Cup Final between Chelsea and Liverpool, Stats Perform’s Sr. Data Editor & Audience Engagement Manager, Matt Furniss, disclosed the lengths data providers need to go to …
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Altenar outlines the reasons why investing in sportsbook software providers can help investors diversify their portfolios and offer new opportunities for growth. The world of investments, investing, stocks and shares is nothing new. In fact, the industry of well-dressed individuals and highly-lucrative moments has stapled modern culture, while rising sports betting economies across the globe, and investors new and seasoned, …
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Writing for SBC News, Tomas Ericsson, Abios VP of Odds, discusses FIFA and NBA2K as betting products and their future potential as filler products for regular sports. When referring to esports, many think of games such as League of Legends, CS:GO or Dota 2, typically landing in the categories of first-person shooters or MOBAs. The games are indeed the most …
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Cameron Conn, Founder and CEO of compliance and licensing management platform OneComply, delves into gaming company culture and asks if enough is being done to make it sufficiently customer-focused… Gaming and sports betting operators spend billions of dollars and massive resources to ensure they are providing an exemplary experience for their customers. From initial client acquisition to ongoing promotions, operators …
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NFTs are infiltrating numerous industries, with both major sports leagues and betting companies increasingly drawn towards the emerging digital assets, although this has not gone unnoticed by regulators. Shortly after assuming his position as Head of Sales at Sorare, the providers of an NFT-based digital fantasy football platform, Dan Sormaz discussed sports’ engagement with the blockchain with Insider Sport, whilst …
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SBC spoke to Speed Media CEO Nikola Teofilovic and Tetiana Vozniuk, Senior Investment Manager at JKR, about the expansion plans in the crypto affiliate market. Last time you spoke to SBC Nikola, you were the Senior Investment Manager at JKR – but now you’re also the CEO of Speed Media. Can you tell us about this soft switch in roles? …
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