Features

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Andreas Koeberl, BetGames: Re-inventing live entertainment for the UK player

Andreas Koeberl, BetGames, at Betting on Sports Europe

After unveiling the company’s latest generation of products during a special presentation at this week’s Betting on Sports Europe conference in London, BetGames’ CEO Andreas Koeberl told SBC News about the new offerings and why the UK market is such a big part of his plans for the second half of 2022.  SBC: With BetGames rumoured to have big plans …

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BOSE SBC Leaders: Examining the game changers and revenue drivers

SBC News BOSE SBC Leaders: Examining the game changers and revenue drivers

Europe’s betting industry has seen major innovations driving revenue over the past two decades, but in recent years the key changes are taking place in back offices. This was the view of the SBC Leaders panel at Betting on Sports Europe (BOSE). Kicking off the three-day event, a diverse group of industry experts discussed past, current and future trends in …

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Alex Kornilov, BETEGY: How horse racing can engage with the younger demographic

Alex Kornilov, Betegy at Betting on Sports Europe

Ahead of his appearance at this week’s Betting on Sports Europe conference at Twickenham Stadium in London, BETEGY’s CEO Alex Kornilov spoke to SBC News about how horse racing can reach a new audience, the future of betting shops, and player engagement in the UK market.  SBC: As an expert on player engagement, how would BETEGY define the core player …

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Amir Mirzaee: new partnerships and investments will accelerate our US growth

SBC News Amir Mirzaee: new partnerships and investments will accelerate our US growth

2022 will be the year for further expansion and the launch of new and exciting esports products, according to Bayes Esports’ Managing Director and Chief Operating Officer Amir Mirzaee. Following the announcement that Bayes Esports had completed its latest funding round of €6m, which was compounded by new investment from Las Vegas Sands (LVS), Mirzaee told SBC that this new …

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Yori Arami, BETER: catering for a new generation of players

SBC News Yori Arami, BETER: catering for a new generation of players

Since the pandemic, the interest and demand for fast sports content has shown no signs of slowing down. Instead, new generations of bettors are showing an interest in the vertical, according to BETER’s Chief Revenue Officer Yori Arami. Speaking to SBC News, Arami expressed his confidence in the fact that while there is a “long journey ahead”, BETER has “all …

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Eireann Kelly, IMG ARENA: Golf’s in-play revolution

Eireann Kelly, IMG ARENA, at Betting on Sports Europe

Ahead of his appearance on the Betting on Golf panel at this week’s Betting on Sports Europe conference, IMG ARENA product director Eireann Kelly discusses the game-changing product that has transformed in-play betting on the sport.      SBC: Golf has lagged behind other sports as an in-play betting event. Why is that changing? Eireann Kelly: It is one of the most …

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Steven Spartinos, Kiron Interactive: UK market is early adopter of new technologies

Steven Spartinos, Kiron Interactive

Kiron Interactive is one of the sponsors of this week’s Betting on Sport Europe 2022 at Twickenham Stadium, London, where its Co-CEO Steven Spartinos will be on site to discuss the company’s latest offerings.  Ahead of the three-day conference and exhibition, we spoke to him about what he expects for the UK market, the event and his company’s new titles. …

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Alex Beecham, Checkd Media: a two-way conversation is crucial for entry to new markets

SBC News Alex Beecham, Checkd Media: a two-way conversation is crucial for entry to new markets

Entering any new market can be tricky, but according to Checkd Media Managing Director Alex Beecham, working with operators can help ensure high standards to engender long term market trust. Speaking ahead of Betting on Sports Europe, Beecham outlines some of Checkd Media’s plans for global expansion as he highlights the importance of a ‘two-way conversation’ between operators and affiliates. …

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