Features

African sports betting and gaming market garnered much focus in 2014 as operators looked to extend services and competencies beyond western borders. Team SBC and ICE caught with Yahaya Maikori Senior Partner of Law Allianz – a law firm with core expertise in African Entertainment law  (gaming, technology, media & IP matters). Yahaya has advised state governments, institutions and helped several …

Its time to meet our latest London Baby Sponsor Realex Payments! Corporate Sales Manager Ian Nicholson explains what his firm has in store for ICE Totally Gaming and London Baby! SBC: What key topics and discussion do you feel will dominate the industry in agenda in 2015? Ian: Regulation will continue to evolve in many regions as governments seek to reap tax revenues from online gaming …

The NFL has seen a rise in popularity throughout European markets, as its Chief Commissioner Roger Goodell eyes the opening of a London based NFL franchise. Totally different to any European sport SBC asked team Matchbook.com to provide a preview of this year’s NFL Super Bowl XLIX final between the New England Patriots vs Seattle Seahawks (Sunday Feb 1) Rising …

Scott Longley, Editorial Director of Regulus Partners examines last weeks Lib-Dem attack on UK gambling & betting advertising.  The timing of the leaking of a letter from Danny Alexander, Chief Secretary to the Treasury to his government colleague Sajid Javid, the Culture Secretary, about the issue of betting adverts around sporting events was unfortunate for the gambling industry. The publication …

It’s often said that the secret of any good business is to get the basics right. Two years ago, the world’s biggest betting exchange, Betfair, laid out its strategy for growth and for improvements in margins – and the company is demonstrably achieving its aims. At that time, the company announced its intention to pursue a more focused strategy which …

With US iGaming performance figures underwhelming the industry in 2014, SBC and ICE caught up with Bill Pascrell III to discuss the current state of US federal legislation and policy concerning the igaming and whether there can be any market and federal progress for the industry in 2015 A partner with the Princeton Public Affairs Group Inc, Pascrell III has …

Following on for last year’s first ever Bitcoin4igaming Conference held in London at the end of November. Digital currencies such as Bitcoin are tipped to have a seminal year in igaming, with many operators , affiliates and jurisdictions looking to these ’lines of  computer code’ to service a growing demand from players wishing to spend and play with Bitcoins.     SBC …

SBC begins this week’s London Baby sponsor profile by speaking to Thomas Nielson Head of Game Licensing for igaming new comers Magnet Gaming, a Danish company with big ambitions for 2015. Magnet Gaming develops cutting edge games for online gambling operators, bringing cutting edge cross-platform experiences to igamers. Magnet Gaming are currently growing a portfolio of high quality HTML5-based slot machines and …

The inaugural Hero Indian Super League (ISL) completed its first season on December 20th. Its debut campaign was the subject of much hype, millions of pounds of investment and a host of famous names associated with it, both on and off the pitch. SBC has covered the ISL in detail, including the build up, the seeming potential, the excitement and …

Oisin Lunny Senior Market Development Manager for mobile enterprise development firm OpenMarket, tells SBC the importance of  recognising, researching and creating mobile centric customer experiences (CEX) as modern consumers develop mobile-first lifestyles. Mobilising the Total Customer Experience I recently learned from mobile network analysis firm GSMA Intelligence that humans are now in the minority compared to SIM cards. More people have …