Features

We’ve seen many betting and gaming companies look to expand their international footprint in recent years, with a number turning their attention towards the African market. One such company which is continuing to expand its presence within the region is BetGames. For James Everett, VP Africa at BetGames, Africa has always been a strong-performing region for BetGames. But with the …

Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …

SBC marked the grand 10th-anniversary edition of the SBC Awards with a spectacular celebration, honouring the exceptional individuals and companies whose unwavering commitment to delivering top-notch products and services earned them a trophy at yesterday’s ceremony. The anniversary edition of the Awards saw the announcement of winners across 39 categories, including operators, affiliates, media, suppliers, and payment and compliance tools. …

Some African regulators need to ‘step up’ with regard to dealing with unlicensed operators and enforcing safer gambling, in the opinion of Olabimpe Akingba, Executive Secretary of the Association of Nigerian Bookmakers (ANB). Sharing her views on the ‘Accessing Africa’ panel at the SBC Summit Barcelona, Akingba was joined by four other stakeholders in the African market – three operators …

“Ontario is great,” William Woodhams, Fitzdares CEO summarised as he reflected on the UK bookmaker’s experience of Canada’s only regulated province for betting, one year on from regulation in April 2022. Woodhams was joined on a panel examining Ontario market developments by a fellow Englishman, Leon Thomas, Managing Director (Canada) at Entain, and two Canadian business figures – Jared Beber, …

Market diversification was the key talking point for a diverse group of betting CEOs at the SBC Summit Barcelona this year, with the assembled industry leaders also noting the ever-present challenges of regulation. Regulated markets have become the main focus for the industry, the CEOs observed, and this is only going to increase. In the words of Jesper Svensson of …

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

Online adoption, such as omnichannel payments, is set to aid innovation within the retail environment. These were the thoughts of Tim Kennedy, SuzoHapp:’s VP of Sales Europe, who, ahead of SBC Summit Barcelona, which opens its doors today, sat down with SBC’s Senior Journalist, Jessie Sale. “From an innovation point of view, there’s a number of things that can really …