Italian betting leaders attending the ICE2020 London conference detailed their frustrations as Italy’s new coalition government continues to enforce a blanket ban on gambling advertising sanctioned by the former administration’s Dignity Decree mandate. Prior to the conference, online gambling trade body LOGiCO bluntly stated that the Decree had failed in its core objectives of reducing Italian gambling spend and safeguarding …
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Paddy Power: Sinn Féin surge sees coalition uncertainty
The Irish gambling landscape is set to face some major changes in the coming months, but what has been a surprise to many is the mass seat gains of Sinn Féin. Speaking to Joe Lee, Head of Political Betting at Paddy Power, he explained that punters are backing a second general election before the end of the year, while a …
Read More »Betting turns to Tote dynamics to engage esports crowds
Betting’s current context sees Tote betting and pool systems function as a wagering discipline primarily serviced through horse racing. To date debate and opinion have focused on how to modernise the Tote for modern audiences, dragging pool systems into the 21st century In order to capitalise on its exponential growth in recent years, a handful of esports operators have opted …
Read More »Betgenius – Euro 2020: Agile trading approach holds key to live betting growth this summer
Dmitri Agapov Head of Trading at Betgenius looks ahead to the battle for in-play engagement and outlines why control of technology will be vital in achieving success… ________________________ How can we win market share this summer? That’s a question that traders and marketers at sportsbooks across Europe will be asking themselves ahead of the 2020 UEFA European Championship. Starting 12 …
Read More »Winning Post: Sex, Lies & Clickbait at ICE2020
Regulus Partners begins the week by dissecting the media storm surrounding an eventful ICE2020 Conference. Despite the negative headlines, the industry can take comfort in its balanced reaction to media hysterics… In a week when the Guardians of Righteous Justice descended upon the ICE2020 expo in search of indignation, Signor Flavio Grasselli delivered a particularly memorable riposte to the brand …
Read More »Martin Lycka: Gambling and its Dutchman’s curse
In the latest of a series of columns examining international gambling legislation, GVC Holdings Director of Regulatory Affairs Martin Lycka retraces the industry’s arduous history with Dutch politics and policies… _________________ The year was 1964. The Beatles dominated the charts, Sidney Poitier became the first Afro American actor to have won an Oscar and a Czechoslovak gymnast Vera Caslavska enchanted the world …
Read More »Paul Witten, SIS: Evolving your product offer with 24/7 content
Paul Witten, Product Director at SIS, told SBC Magazine how racing events 24/7 are driving additional revenues for operators globally, helped by the appropriate localised approach. Horse racing and greyhound betting events are becoming a key part of the product offer for international operators in a number of new territories, including regions where there has previously been little racing heritage. …
Read More »Fabio Schiavolin – Snaitech: Gambling needs deeper skillset to navigate new decade of complexities
Speaking to SBC, Fabio Schiavolin, Chief Executive of Snaitech, has emphasised that entering a new decade, European sector incumbents will have to develop deeper skillsets as the ‘industry’s credibility remains in play’. Accustomed to leading Snaitech through Italy’s many political disruptions, last year at ICE 2019 Schiavolin warned European leadership counterparts that betting had to find its ‘public rationale’ in order to …
Read More »Bryan Bennett, Betfred US: Expanding into the US market
Back in January, Betfred confirmed that it would open the doors to its first US sportsbook in the state of Iowa, paving the way for the operator’s expansion across a post-PASPA market. Bryan Bennett, the Chief Operating Officer of Betfred US, spoke with SBC Americas to explain the reasoning behind why Iowa was identified as a key state for Betfred’s …
Read More »The first year for ad:s – Sportradar’s marketing service built for betting
Just over a year ago, Sportradar continued a “natural and necessary evolution” of its global business by rolling out ad:s – a full-service marketing suite for sports betting stakeholders. We caught up with Rainer Geier, Sportradar’s Managing Director of Digital Platforms and Advertising Solutions, to discuss development of the Marketing Cloud, the benefits it brings for operators through the ad:s …
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