In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …
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Earlier this month, omnichannel sports betting platform provider FSB launched its brand new podcast series ‘FSB Meets…’ with sports betting veteran Mark Blandford as the inaugural guest. The new series will see FSB’s Head of Marketing Chris Graham speak to some of the industry’s most engaging people. As you can hear below, the series got off to a flyer with …
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The esports industry has garnered significant growth over the last couple of years, with both COVID-19 and the lockdown accelerating and boosting consumer and commercial interest globally. Meanwhile, betting has significantly increased its interest around esports, which has helped sponsors ease their way into this ever-growing market. Moderating duties at the ‘Perfect Partners’ panel on day two of Betting on Sports …
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Compliance, regulations and responsible gambling have been three areas which have become a key focus for the gambling industry in recent years, as companies look to ensure that they are deploying the most effective player protection measures. SBC spoke with Andy Masters, the newly appointed Chief Operating Officer of Crucial Compliance, and Paul Foster, Managing Director, to discuss company expansions, …
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The most effective way to combat match fixing is to ensure that players are educated on the subject matter and effective prevention measures are in place, according to Giancarlo Sergi, General Secretary, Global Lottery Monitoring System (GLMS). Taking part in a panel entitled ‘Assessing the impact of the Tennis review of integrity’ on day two of Betting on Sports Europe …
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As the game and data standards become more robust, it is becoming much safer for bookmakers to take bets on the esports market. On a W2-sponsored panel titled ‘Esports – A Safer Bet?’ on day two of Betting on Sports Europe – Digital 2020, panellists discussed whether bookmakers are becoming more comfortable with taking bets on esports. Paris Smith, CEO …
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Nick Haynes from Form Labs – a division of Bettorlogic – rounds off the week by giving a breakdown of this week’s sporting activity. In this edition, goalscoring runs are at the top of the agenda, as Haynes considers whether Dominic Calvert-Lewin can match a record set by Manchester City’s Sergio Aguero. As the Premier League slowly begins to take …
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As countries around the world were plunged into lockdown, punters turned towards the more niche betting markets such as Belarussian football, table tennis and lower-league Swedish football. But one issue that arose, in the case of the Swedish market, was the growing concern that the lower tiers of football may be more susceptible to match-fixing and betting corruption – which …
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Day-2 of ‘Betting on Sports Europe – Digital 2020’ conference, began with a critical assessment of bookmakers’ commercial strategies and business models against an expanding backdrop of costly regulatory and compliance demands. Moderating the ‘Does Mass Market Maths Still Work?’ panel, Anton Kaszubowski, Director at Greenlaw Limited, bluntly put forth that sportsbook teams appear to have been burdened with ‘proving …
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When it comes to raising awareness of problem gambling and issues associated with sporting integrity among athletes, the only way to ensure that players understand the implications is through education and hearing from those with lived experience. That’s according to Michelle Evans, Head of Communications and Wellbeing at PFA Scotland, who was speaking on a panel entitled ‘The Link Between …
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