Selecting a name which fully encompasses the content of a show can sometimes be tricky, however in this month’s Better Collective Spotlight, Martin Huber explained that the name Beidfüßig was a perfect reflection of what bettors can expect. Speaking to SBC News, Huber – who is the head of the DACH region at Better Collective – discusses the way in …
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In his monthly column for SBC, Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, believes cake is in order for some of those regulatory regimes that have turned agony into ecstasy… Dear reader, I can hardly believe that I am welcoming you to the third season of my SBC column. but here we are at …
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In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …
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Licensing expert David Clifton, Director at Clifton Davies Consultancy, tries to read the runes (or the many strategy documents) to discern what the new Gambling Commission (UKGC) CEO has to deal with during his 18 month tenure. The last month has seen the arrival of a new, albeit ‘interim’, Chief Executive at the Gambling Commission. With an employment background of …
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Vasilije Lekovic, Director of Gaming at Trustly, reflects on the ways in which Trustly’s Pay N Play® is raising the bar for online gaming payments, highlighting his belief that the solution is helping to revolutionise the ways in which operators onboard and verify their users. Founded in 2008, Trustly is a regulated financial institution that is today the global leader …
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Italy’s hard-nosed gambling leadership has become adjusted to navigating the tribulations of a marketplace in constant state of flux, facing the year-on-year curveballs of increased taxes, blanket bans on advertising and tougher all-round compliance controls. Yet market leaders are in no-doubt that they are in the midst of a true paradigm shift. Following 2020’s unprecedented pandemic, Italian society is now …
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With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions. For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …
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Neosurf has recorded growth rates in excess of market expectations during the pandemic period, underpinned by its focused ‘solid account management’ strategy. Putting people as important as profit in the quest for brand loyalty has been crucial for the popular payments platform, which enables gamers and gamblers to pay online without credit card usage and without disclosing personal information. It …
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SBC News caught up with Betbazar CEO Alex Iaroshenko to discuss why the explosion in popularity for Efootball over the last 12 months is only continuing alongside Euro 2020. Iaroshenko explained that the highest engagement with Efootball is coming around the live matches, making it complementary to the tournament schedule for sportsbook operators. He added that while League of Legends …
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Following the publication of the ‘Spain Betting Focus‘ report, BtoBet revealed that online casino growth had ‘closed the gap in the fight for the largest market share by vertical.’ Speaking to SBCNoticias, BtoBet COO Dima Reiderman outlined the growth prospects of the Spanish market following its continued adjustment to Royal Decree orders, as well as COVID-19 impacts on sports betting …
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