Interviews

Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …

Tech startup tappit specialises in cashless experiences. It provides cashless payment technologies for events and entertainment venues, enabling users to store funds on wristbands or branded cards and venues to work cash-free. The solution uses radio-frequency identification (RFID) technology and can be used for one-off events or permanent installations. We caught up with tappit Chief Marketing Officer Paul Winslow, to …

Following a year of growth, SBC catches up with Tom Mitchell, B2B Director of London-based tech firm RISQ. Bringing new insurance/risk products to market, RISQ’s commercial team has  announced a number of new Tier1 partnerships. SBC gets the full lowdown from Mitchell… ______________________ SBC: Can you begin by introducing RISQ as a company and describing what it is you do? Tom …

This time last week, we learned that two data products from STATSCORE, LivematchPro and Prematch Center, had been implemented on Ladbrokes’ Belgian facing website (Ladbrokes.be). Therefore, we caught up with Marcin Rymaszewski, the company’s Co-Founder and Head of Business Development, to find out more about what they do, how they keep pace with the data demand, and mobilising their market forces …

This week, virtual games provider VSoftCo signed a new deal with Sport-Shotz, a provider of sports themed casino games. Just after the story broke, we caught up with VSoftCo’s Chief Commercial Officer Simon Westbury to discuss a shift towards virtuals in the digital arena, whether they should be treated as a casino or sports betting product, and how cross channel learning …

Setting up a Malta-based industry ‘mobile-centric’ development, strategy and technology hub, Andreas Bardun, former Head of Sportsbook for LeoVegas, speaks to SBC on creating effective and enhanced mobile betting propositions for Russia 2018 and beyond… A sixteen-year industry veteran, Bardun has worked and consulted for a number of major betting operators. Bardun breaks down new user mobile trends and why …

EnergyBet is the main club sponsor for Leyton Orient FC, as well as the official in stadia betting partner for Millwall FC. The Malta-based operator, whose affiliate partner scheme has been nominated for a prize at the upcoming SBC Awards, is committed to connecting with the fans of its partners. We spoke to Simona Pinterova, PR and Media Manager at …

W2 is a data screening solutions provider which helps major organisations, including those active in the sports betting industry, to conduct regulatory Know Your Customer (KYC), Anti-Money Laundering (AML) and Fraud prevention checks. Six months on from securing significant growth fund investment, we caught up with the company’s CEO Warren Russell to discuss the development of its sales, marketing and technical …

Having received regulatory approval by Colijuegos to become the first intentional firm to gain Colombia’s new online gambling licence, Gaming1 has bet big on the market launching new property Zamba.co SBC speaks to Victor Araneda Gaming1 Latin America Director, on his firm’s ambitions and first stage realities for Zamba.co, a brand seeking to heat up Colombian betting and gaming.    …

Artificial intelligence will revolutionise global business, but how should industry stakeholders approach this complex and often misunderstood technology? SBC speaks to Qubit CEO & Co-Founder Graham Cooke on the current context of AI and how to gain inclusive learnings on the subject matter without distractions or disruptions.  Leading Qubit, Cooke has worked and consulted on a number of ‘Tier1’ industry …