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SBC Bookies Corner: Sprechen Sie Brexit?

SBC News SBC Bookies Corner: Sprechen Sie Brexit?

With just six months left for the UK to negotiate its withdrawal from the European Union, the country appears divided and rudderless with regards to its future. Whilst political rumours are rife with regards to negotiations and career manoeuvres, critical Brexit questions remain unanswered…SBC gets the bookies lowdown as the UK enters crunch time Brexit! ______________________ SBC: With under six …

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Paddy McDermott: SportCaller – Racing coming out on top for retention

SBC News Paddy McDermott: SportCaller - Racing coming out on top for retention

SportCaller’s Paddy McDermott (Digital Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________  The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they provide the mechanism to acquire players in great numbers at a low cost. …

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BHA confirms alterations to conditions of selling races

SBC News BHA confirms alterations to conditions of selling races

The British Horseracing Authority (BHA) has confirmed that it has ratified proposals from the Racecourse Association (RCA) via the sport’s “Racing Group” to adjust the conditions of selling races from 1 October 2018. The objective of the proposals is to make the conditions of selling races much clearer to owners and trainers considering running horses, or bidding for the winners …

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Regulus Partners – The legitimacy of Labour’s proposals

SBC News Regulus Partners - The legitimacy of Labour’s proposals

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Watson’s reforms more elementary than barking mad Britain’s gambling stakeholders were offered a vision of regulation under a Labour government this week as the party’s deputy leader, Tom Watson …

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The new betting ecosystem: sharks, fish, whales and the trawlermen – part 2

SBC News The new betting ecosystem: sharks, fish, whales and the trawlermen - part 2

Are schools of bloated sharks an accepted cost of doing business? In the second and final part of this series, Kevin Dale navigates through the choppy waters of minimum bet liabilities, player restrictions, volume incentives, premium charges and how to adapt to the new ecosystem. _____________________________ Amongst the player to player, or P2P models, pools companies have welcomed winners for …

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The new betting ecosystem: sharks, fish, whales and the trawlermen part 1

SBC News The new betting ecosystem: sharks, fish, whales and the trawlermen part 1

On the 10th anniversary of Betfair’s ‘premium charge’, fixed odds bookmakers are competing on minimum bet guarantees within shark-infested waters. It all begs the question of whether winners really are welcome – or should be? From severe restrictions to winners-sort-of- tolerated, maybe we’ve all shifted, or been corralled, into a tacit acceptance that the betting ecosystem has changed for good. …

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Winning Post: Gambling regulation – more haste than dignity (on both sides)

SBC News Winning Post: Gambling regulation – more haste than dignity (on both sides)

Italian gambling licensees have been seeking clarification on the Dignity Decree, which was signed in July, for the last few weeks. As we have reported over the last few months, the decree bans the use of sponsorship and advertising through all media for real money gaming from 1 January 2019. This week the Customs and Monopolies Agency was asked to …

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SIS: Bringing 24/7 content to bettors

SIS

Simon Fraser, Head of International Racing at SIS, discusses the importance of delivering quality betting opportunities around the clock to drive engagement and revenues. Consumers demand and expect immediacy when it comes to everyday things, whether it’s shopping for goods online or viewing their favourite TV show, and betting is no different. They also have high expectations for the content …

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David Clifton: Licensing Expert – Who are you & how old are you?

SBC News David Clifton: Licensing Expert – Who are you & how old are you?

We all knew it was coming. Back in March, the Gambling Commission published its “Review of Online Gambling”, expressing the clear opinion that “progress by the online industry to minimise harm has been significantly slower than we expected and required”. I wrote about it in my “No surprises from UKGC’s review of online gambling” article for SBC  that month. So …

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