Apple’s June 2019 app guidelines update has thrown a spanner in the works for industry development teams, as the tech giant states that only ‘native IOS’ apps will be allowed to index on its App Store. Peter Mares CTO of Playtech Games Innovation Labs details how the technology group has developed operating structures and functions to help its clients overcome Apple constraints …
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AgiproNews Italian View: AGCOM faces coalition collision over Decree criticism
AGCOM, Italy’s communications and media authority has written a letter to the Lega-5Star coalition government stating that the Dignity Decree ban on gambling advertising should be formally reviewed. As the regulatory department tasked with monitoring licensed incumbents advertising behaviour under the Decree’s regime, AGCOM governance has warned Lega-5Star that its ban on gambling advertising is ‘unconstitutional and incompatible’ with Italian …
Read More »David Clifton: Licensing Expert – Pondering the Plastic
Did you know that it is nearly 61 years since the first successful recognizably modern credit card – the BankAmericard – was introduced? It was not until 8 years later, in 1966, that Barclaycard launched in the UK the first credit card outside the USA. Credit cards have been controversial from the outset because of the potential harms that arise …
Read More »Unofficial club websites… a new outlet for affiliate programs?
Are you satisfied with your current affiliation program? For many betting companies a well-tailored program is simply a matter of staying above the surface writes Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. In times when everyone offers more or less the same to similar types of affiliates, will you follow the well-trodden and overused path, or try going your own …
Read More »Andrew Morgan, ICS: The Premier League bonus race is over
Content and not bonuses is the most effective player acquisition tool ahead of the 2019/2020 Premier League season, says Andrew Morgan, International Director at ICS Media Group. The countdown to the kick-off of the 2019/2020 English Premier League is very much underway and over the next few weeks we will see online sportsbook operators unlock their marketing war-chests as the …
Read More »SBC Bookies Corner – Boris comes into play…
A new chapter for UK politics begins as Boris Johnson takes over at Number 10, given the mandate of delivering Brexit by Halloween (31 October). SBC gets bookmakers first reactions on what awaits punters and markets with regards to ‘PM Bojo’… _________________ SBC: Winning 66% of the Tory membership vote, Boris Johnson fulfils his manifest destiny by becoming new UK PM. …
Read More »Winning Post – Irish outlook… Sin tax errors, on both sides!
Opening the week, industry strategic consultancy Regulus Partners provides an Irish overview, assessing whether the government can reform its newly sanctioned betting tax scheme by forming a level playing field for its incumbents. ________________ The Irish government is reportedly considering changes to its betting duty regime in light of the evidence of the first six months of doubling the rate …
Read More »Two overlooked sports for your bookmaker offering in 2019
If you are still wondering how to make your online betting offer standout from your competitors, you can go in a couple of directions, according to Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. The simple one is, of course, to make your odds more competitive but does this put your bottom line at financial risk? The second offer is, he …
Read More »Winning Post – Kenya bringing down the big beasts
Regulus Partners details how the tables have turned on Kenyan sports betting incumbents, operating in a market which was formerly branded as the ‘leading example’ for further regulated African gambling jurisdictions… ________________ The Kenyan government has reportedly written to telcos including Safaricom, the country’s leading mobile (and therefore payments) provider, with a list of operators that have not had …
Read More »Dylan Mitchard: Betgenius – Live basketball betting a data-driven success
As turnover on in-play basketball continues to rise, Dylan Mitchard, Business Development Manager at Betgenius, looks at how further investment into data capture technology will deliver an even more engaging and profitable product for bookies… ______________ A regular in the top-three betting sports in key European markets, basketball’s importance to bookmakers has never been greater. The majority of our clients …
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