What is the key to customer loyalty for iGaming – design or content? There is no clear-cut answer to this complex question, writes Betinvest COO Max Dubossarsky. Experts believe that the average person sees around 3000 advertising messages a day. Advertisements are played before TV shows, they appear amongst articles in the pages of glossy magazines, look out from billboards, …
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Carsten Koerl, CEO at Sportradar, explains why “working with the utmost integrity” to safeguard businesses from corruption remains at the foundation of its operations, before highlighting some of the company’s “standout moments” for 2019. This included becoming the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues, hiring former Interwetten CEO Werner …
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Sports leagues and governing bodies have emphasised the distribution of their data rights through ‘official partnerships’, sanctioned by chosen tech partners. Adjusting to digital disruptions across all media and entertainment verticals, the debate on sports data rights should not be handled as a black-or-white matter… ________________ Arguments over sports data – who owns it, who distributes it, who uses it …
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Industry strategic consultancy Regulus Partners examines a week full of regulatory warnings in the Netherlands, further political disruption in the UK, and gaming reform in Ireland. Netherlands: online regulation – orange warning signals? The implementation of the Netherlands Remote Gaming Act faced more parliamentary scrutiny this week, with a theme of questioning from the Justice and Security Committee being ensuring …
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As a gambling industry journalist, we are pitched so many innovative new ideas and accompanying business plans as companies target start-up success in the sector. According to Altenar COO Dinos Stranomitis it is the fragmentation of the gambling market due to legal restrictions, as well as the successful birth of so many specialist turnkey providers, which has created such an …
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Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right. Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …
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Bookmakers will have their political credentials put under the spotlight once again, as the UK prepares for a general election on Thursday 12 December. Following year-on-year political upsets since 2015, Keir Adams, Head of UK Sports at SBTech, spoke to SBC News about pricing betting’s most unpredictable market. SBC: How do you price an election? And how do you price in …
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Industry strategic consultancy Regulus Partners examines a week of tribal movements on Californian wagering legislations, and potential impacts on how the US’ biggest and richest state will move to implement its sports betting frameworks… Last week a group of 18 Indian tribes in California, including some of the most powerful, moved to put sports betting on the ballot of the 2020 …
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Barley Laing UK MD of Melissa Data Corp, details to SBC audiences that biometric technologies may become the betting’s industry’s remedy, following a year of tough compliance adjustments related to KYC, verification and customer duty enforcements… __________________ In the internet age, consumers demand a fast onboarding experience when signing up to a new service, otherwise, they will head elsewhere. This …
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It is widely accepted that we are entering a new era for retail betting, ushered in by the fast-tracked fixed odds betting terminal (FOBT) legislation and an increased expectation of technology amongst customers – for so many of whom digital is now king. Yet will this new era include the advent of ‘staff-less’ betting shops? Are bookmakers likely to respond …
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