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David Clifton: Licensing Expert – Consensus cannot be the hardest word

SBC News David Clifton: Licensing Expert – Consensus cannot be the hardest word

If the gambling industry buzzword for the last two years has been “collaboration”, it looks as if this year’s might well be “consensus”. Speaking personally, I am all for that. It’s a word that featured prominently in speeches by former Labour Party Deputy Leader, Tom Watson, and Gambling Commission CEO, Neil McArthur at ICE on 4 February. Watson used it …

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Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

SBC News Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

In part two of Betgenius’ Euro 2020 optimisation series , James McKiernan, Commercial Director for Europe, explains why same-game multiples will once again be a hugely popular product and how operators can set their offering apart… _____________ Same-game accumulators and request-a-bet (RAB) products were one of the biggest success stories of the 2018 FIFA World Cup. Allowing punters to bet …

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AgiproNews Italian View – Dignity Decree’s blanket ban shows no effectiveness

SBC News AgiproNews Italian View – Dignity Decree's blanket ban shows no effectiveness

Italian betting leaders attending the ICE2020 London conference detailed their frustrations as Italy’s new coalition government continues to enforce a blanket ban on gambling advertising sanctioned by the former administration’s Dignity Decree mandate. Prior to the conference, online gambling trade body LOGiCO bluntly stated that the Decree had failed in its core objectives of reducing Italian gambling spend and safeguarding …

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Betting turns to Tote dynamics to engage esports crowds

SBC News Betting turns to Tote dynamics to engage esports crowds

Betting’s current context sees Tote betting and pool systems function as a wagering discipline primarily serviced through horse racing. To date debate and opinion have focused on how to modernise the Tote for modern audiences, dragging pool systems into the 21st century In order to capitalise on its exponential growth in recent years, a handful of esports operators have opted …

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Betgenius – Euro 2020: Agile trading approach holds key to live betting growth this summer

SBC News Betgenius - Euro 2020: Agile trading approach holds key to live betting growth this summer

Dmitri Agapov Head of Trading at Betgenius looks ahead to the battle for in-play engagement and outlines why control of technology will be vital in achieving success… ________________________ How can we win market share this summer? That’s a question that traders and marketers at sportsbooks across Europe will be asking themselves ahead of the 2020 UEFA European Championship. Starting 12 …

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Winning Post: Sex, Lies & Clickbait at ICE2020

SBC News Winning Post: Sex, Lies & Clickbait at ICE2020

Regulus Partners begins the week by dissecting the media storm surrounding an eventful ICE2020 Conference. Despite the negative headlines, the industry can take comfort in its balanced reaction to media hysterics… In a week when the Guardians of Righteous Justice descended upon the ICE2020 expo in search of indignation, Signor Flavio Grasselli delivered a particularly memorable riposte to the brand …

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Martin Lycka: Gambling and its Dutchman’s curse

SBC News Martin Lycka: Gambling and its Dutchman’s curse

In the latest of a series of columns examining international gambling legislation, GVC Holdings Director of Regulatory Affairs Martin Lycka retraces the industry’s arduous history with Dutch politics and policies…  _________________ The year was 1964. The Beatles dominated the charts, Sidney Poitier became the first Afro American actor to have won an Oscar and a Czechoslovak gymnast Vera Caslavska enchanted the world …

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Paul Witten, SIS: Evolving your product offer with 24/7 content

SBC News Paul Witten, SIS: Evolving your product offer with 24/7 content

Paul Witten, Product Director at SIS, told SBC Magazine how racing events 24/7 are driving additional revenues for operators globally, helped by the appropriate localised approach. Horse racing and greyhound betting events are becoming a key part of the product offer for international operators in a number of new territories, including regions where there has previously been little racing heritage. …

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