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With the Premier League well and truly back, albeit with a noticeably different look and feel, SBC News spoke to Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, about what it has learned since the return of the world’s most popular football competition. With a significant mid-season break, a host of safety stipulations in place and empty stadia, it was …

All-in Global, the number one language service provider in the gaming industry, has gathered the most relevant data to highlight hot fantasy markets for SBC News readers, and advise interested companies on how to prepare “local” fantasy content. In 2019, it was estimated that almost 46 million adults (18+) played fantasy sports in the US. In comparison, the Fantasy Premier …

Canada’s continued resistance towards legalising a ‘single sports betting’ framework has perplexed industry observers, as a subject matter that has all political party support, professional sports’ blessings and a ready-made audience.  One-by-one as US states regulate sports wagering, the Great White North continues its slumber on adopting some form of a modern sport betting framework, replacing its antiquated parlay systems. …

Trust and integrity between an affiliate and a sports betting or gaming operator has always been a hot topic. This is based on an unusual relationship between the two partners, where the operator holds the key to any affiliate earnings as the affiliate business is a “deliver first” get paid after operation.  Ellen Learmonth, who manages the affiliate program for …

Cashless payments are here to stay, said AstroPay CEO Mikael Lijtenstein (pictured below), who believes the shift towards it has been accelerated by the COVID-19 pandemic.  Speaking on the ‘’Cashless future? Solving LatAm’s payments problem’ panel at the SBC Digital Summit Latinoamérica, Lijtenstein led the debate on a lack of payment options in emerging markets such as Latin America (LatAm) …

Neel Davda, Head of Gaming Accounts at Bold360, highlights the five key components of customer experience and why his company’s AI-based conversion platform is focused on the three C’s to deliver a friction-free service for its clients.  As the world is forced to become more digitised, how can gaming specifically evolve to offer a better customer experience? One that is …

Industry strategic consultancy Regulus Partners gives an overview of last week’s Lords Select Committee report, and how casinos may have found a silver lining amid parliamentary rows over research, prevention and treatment of harmful gambling. UK: Regulation – peer review reveals path to redemption? This week was a tale of three reports for Britain’s gambling industry as in turn the …

When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …