Sports betting consultant and expert odds compiler Chris Pearce explains his process for scaling-up markets for minority sports, such as the Winter Olympics. As bookmakers apply standardised strategies for trading mass-market sports, pricing your niche sports correctly could be your edge with customers… Walk into any trading room and you will see football specialists, horse racing formbook students, cricket stattos …
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Setting up an online casino business can be extremely complicated, however Slotegrator is helping its clients to enter new and regulated markets through its business advisory services, explained sales lead Ayvar Gabidullin. iGaming is a global industry, and there are plenty of markets to set up shop – with the number of regulated markets growing rapidly. At Slotegrator, we are …
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With the rise of mobile gambling, live streaming and in-play betting are anticipated to remain a major trend in 2022, according to representatives from BetInvest. Offering bettors the chance to wager on events as they unfold certainly drives engagement with sports fans. Players are no longer restricted to wagering on a game before it begins since the deadline for placing …
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Having reviewed the monthly revenue stats of US wagering’s current ‘big-3’ states New Jersey, Pennsylvania and Michigan. Regulus Partners warns that bonus-inflated metrics are not an effective measure to gauge the total addressable market (TAM) of a disrupted US gambling marketplace… September marks a seasonal return of US sports as well as a Northern hemisphere seasonal uplift in igaming activity. …
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Personalising the player experience can help boost player loyalty and longevity, writes Delasport CEO Oren Cohen Shwartz, who explains why iGaming could learn a few lessons from companies such as Netflix when it comes to offering “a more contextual and relevant catalogue”. iGaming as a form of eCommerce is still falling behind other eCommerce companies like Amazon, Booking, Netflix, and …
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Historically, it was innovative for casinos to have a digital transformation strategy; in today’s world it’s crucial for survival, writes Ashley-Christian Hardy – Director of Product & Design at Gaming Innovation Group (GiG). Not to get into a history lesson, but the online gaming industry has been going through digital transformation for a while. Ever since the first online casino …
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A make-or-break end of year beckons for Ukraine’s nascent gambling sector, as the definitive tax framework and technical amendments of the Gambling Law are scrutinised by the Verkhovna Rada. Though sanctioned last August, the Rada’s failure to settle on the Gambling Law’s tax, licensing and technical arrangements has frustrated domestic incumbents, whilst leaving international operators in limbo with regards to …
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With the online gambling industry continuing to grow rapidly, Paul Dent – Gambling Therapy Manager at Gordon Moody Association (GMA) – asks who should be responsible for safer gambling measures? Recent conferences have brought together regulators, operators and organisations representing those harmed by gambling, to share views on industry safeguards, duty of care, customer controls and protections . This shows …
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Esports will continue to grow beyond COVID, writes Mark Balch, VP Esports Betting Services at Bayes Esports, however we must keep an eye out for danger lurking on the horizon. To kick off the article, we should more clearly define the broad term of esports now. For betting companies, there are basically two types of esports; hardcore video game competition …
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Last week the Information Commissioner’s Office (ICO) granted the Gambling Commission its phase-1 sandbox approval to proceed with its Single Customer View (SCV) project. Despite its GDPR greenlight, Regulus Partners outlines the foreseeable challenges the Commission will face in turning its headline project into reality. Meanwhile, in Manchester, Regulus observes another think-tank ‘echo chamber’ debate on gambling’s regulatory future take …
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