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The smarter route to sponsorship success: What US sports betting brands can learn from Europe

sponsorship

There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …

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Content aggregation: Soft2Bet’s Daniel Mitton assesses the landscape

content

As the industry continues to grow and demand for casino content rises with each passing month, suppliers must adapt to the needs of their customers and keep up with their competitors, writes Daniel Mitton, Head of Casino at Soft2Bet. With the game development process continuing to prove costly and time consuming, the new strategy is to sign deals with up-and-coming …

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Ashley Washington, Bayes Esports: Is 2022 the year for esports betting?

SBC News Ashley Washington, Bayes Esports: Is 2022 the year for esports betting?

When the coronavirus pandemic hit, esports was one of the only verticals which was able to continue “as normal”. But as restrictions are starting to lift, and we edge closer to a new year, Ashley Washington (pictured below) – Senior Product Owner at Bayes Esports – asks whether 2022 is going to be a big year for esports betting. The COVID-19 …

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Dasha Kirilishina, PandaScore: Esports engages the next generation… don’t get left behind!

SBC News Dasha Kirilishina, PandaScore: Esports engages the next generation... don't get left behind!

Dasha Kirilishina, Senior Sales Manager of esports data and customised API provider PandaScore, warns betting incumbents of their immediate challenge in launching engaging esports offerings to revitalise their sportsbook portfolios for new a new generation of customers.  The iGaming industry is going through an exciting period of transition. As the world adjusts to a new digital landscape, our sector must …

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Donnalisa Buhagiar: Harnessing the power of automation with GiG Logic

SBC News Donnalisa Buhagiar: Harnessing the power of automation with GiG Logic

In the online gaming industry, automation is now more important than ever, writes Donnalisa Buhagiar (pictured below), who explains how Gaming Innovation Group’s Logic product is helping operators gain an edge over their competitors. For many, the term ‘Process Automation’ can seem like a daunting concept, however,  automated technology has been around for a long time. You might not realise …

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NSoft: Doing business in Q3 2021

SBC News NSoft: Doing business in Q3 2021

NSoft is on the right track towards successfully completing this financial year-end, writes Dražan Planinic, COO at NSoft, who gives us a breakdown of the numbers for this quarter.  The third quarter of the year is generally the slowest one – in terms of, well, everything. We are vacationing, building our immune system by the sea, lake, mountain. It’s the …

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Chris Pearce: Six expert tips for pricing minority sports

SBC News Chris Pearce: Six expert tips for pricing minority sports

Sports betting consultant and expert odds compiler Chris Pearce explains his process for scaling-up markets for minority sports, such as the Winter Olympics. As bookmakers apply standardised strategies for trading mass-market sports, pricing your niche sports correctly could be your edge with customers… Walk into any trading room and you will see football specialists, horse racing formbook students, cricket stattos …

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Slotegrator: Exploring new iGaming markets

SBC News Slotegrator: Exploring new iGaming markets

Setting up an online casino business can be extremely complicated, however Slotegrator is helping its clients to enter new and regulated markets through its business advisory services, explained sales lead Ayvar Gabidullin. iGaming is a global industry, and there are plenty of markets to set up shop – with the number of regulated markets growing rapidly. At Slotegrator, we are …

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Betinvest: The importance of live streaming for the dynamic iGaming environment

SBC News Betinvest: The importance of live streaming for the dynamic iGaming environment

With the rise of mobile gambling, live streaming and in-play betting are anticipated to remain a major trend in 2022, according to representatives from BetInvest. Offering bettors the chance to wager on events as they unfold certainly drives engagement with sports fans. Players are no longer restricted to wagering on a game before it begins since the deadline for placing …

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