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Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be settled by the government’s review …

Seeking a further edge on competitors, sportsbooks have fine-tuned all components of their betting product, yet their day-to-day content remains somewhat static. Mike Grenham, Managing Director of Planet Sport Group’s B2B betting arm, tells SBC why bookmakers need to build their live content competencies to service the needs of modern sports audiences… SBC: Hi Mike, can you explain the development …

As the FCA delayed the restricting of licenses for 12 firms and further complexities were underlined within crypto regulation. Todd Crosland, CEO of CoinZoom, told  PaymentExpert why regulatory trust remains a vital endeavour for digital currency.  Reflecting present circumstances, Crosland emphasised that ‘the demise of cash, combined with the onset of new digital banking tools, has undoubtedly accelerated the rate …

Charles Cohen CEO and Founder of player affordability solutions provider DoTrust tells SBC, that operators must be prepared to tackle the cost-of-living crisis, as UK households face the biggest economic pressures in over 50-years.   Gambling may indeed be recession resilient but the cost-of-living crisis in the UK will put pressure on punters’ wallets at a crucial time in the …

Mexico is widely considered a golden opportunity for global iGaming operators, according to Delasport as it assesses the potential opportunities available in the country’s iGaming market.  With a mobile penetration of around 80% across a population nearing 130 million people, the second-strongest economy in Latin America is steadily putting itself on the map for the global online gambling industry. If …

Last week, GambleAware grabbed media headlines, publishing its annual YouGov treatment support survey that contradicted Gambling Commission % figures on disorder rates. Critical of GambleAware’s self-selected research, Regulus Partners warns that the charity has deflected from recognising real progress on treating and detecting gambling disorders.  Even by the standards of recent times, this was an utterly hopeless week for public …

On Monday 28 March, Hollywood returns to the Dolby Theatre to celebrate the 94th Academy Awards. Kicking starting 2022’s entertainment markets, how have bookmakers factored the mass changing viewer habits disrupted by COVID-19 global lockdown?  Can bookmakers trust the critics and judges, as Award contenders point to movies that have been shunned by audiences…  SBC: Following 2-years hosted under lockdown …

The gambling industry has demonstrated steady growth, writes Slotegrator’s Head of Marketing, Svetlana Kirichenko. But companies must closely monitor the technologies, news and regulatory changes that are causing the industry to change.  The gambling business is considered one of the most profitable, particularly in the case of online casinos. But before you open your gambling project online, it is important …