Slotegrator Sales Team Lead Dmytro Kryvorchuk shares his thoughts on the gambling industry’s constant need for new technology solutions. It is, he says, an ‘experimentation’ zone for advances in tech and one that has a significant impact on the digital environment. Driven by high competition and even higher demand, online casinos and sportsbooks have to stay on the cutting edge of …
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The 2022 FIFA World Cup has cast a spotlight on the sports industry in several ways outside the main sporting narrative, including betting. Whilst much of the media frenzy around the non-sporting elements of the tournament focused on the controversial decision to name Qatar as host nation, cooperation between bookmakers and sporting figures has also hit the headlines. Yesterday, The …
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World Cup-themed betting offers are set to dominate the airwaves in the coming month and Enteractive can help ensure operators get the most out of their marketing and acquisition activity – by keeping the players active well beyond the World Cup Final. Andrew Foster (pictured, right), Chief Business Officer at Enteractive, explains more. Football is the world sport and there …
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Warren Russell, CEO at W2, writes for SBC on the long-awaited review of the Gambling Act and the reasons why this presents a new opportunity for the industry to enact real change in the player protection space. Cast your eyes back to 2020. Many of us will remember this as a time when the UK was slowly starting to emerge …
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Player engagement has long been a focus for betting and gaming companies, but how difficult is it to come up with new and innovative ways to keep players entertained? Josip Vrbić, MD Seven Games, walks us through NSoft’s new Boost gamification tool and the ways this is bringing a unified experience to the company’s entire platform. Through its years of …
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Off the back of the record-breaking collision between Savannah Marshall and Claressa Shields, women’s boxing is showing no signs of slowing down, as Natasha Jonas prepares to headline at the AO Arena against Marie-Eve Dicaire. With promotional outfit BOXXER at the heart of the sport’s recent ascension, SBC News and Insider Sport were joined by bet365 and Rafael Bertoli-Mitchell, Partnerships …
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In a new series for SBC audiences, global gambling advisory 4H Agency provides an in-depth breakdown of current dynamics and regulatory factors impacting the make-up of gambling in individual CIS nations. The series begins with an analysis of Central Asian neighbours Kazakhstan & Uzbekistan’s contrasting approaches to regulating nascent gambling sectors… This article will provide an overview of the status …
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Thomas Smallwood, Marketing Manager at ESA Gaming, takes a look at why breaking with tradition can push the betting and gaming industry to truly innovate and ultimately create a more exciting player experience. Innovation, innovation, innovation. This word is a constant mantra in our industry, repeated by both operators, suppliers, and even the most avid players. Whether it’s a wild …
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Ondrej Silhavy, Senior Sales Manager at Bayes Esports, assesses the ways that sportsbooks can create added value for esports bettors – and how having a company filled with esports fans is enabling Bayes Esports to “shape the future” of the sector. With viewership numbers and prize pools in esports rapidly growing, bookmakers are revisiting their approach to esports betting. From …
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The Affiliate Leaders panel at SBC LatAm Summit warns that M&A and SEO-heavy strategies will not cut it in South America, where audiences require a dynamic approach to engage with sportsbooks and online casinos. Affiliate leaders are optimistic of the prospects of further South American sportsbook and igaming markets being imminently regulated and opening new commercial horizons. A fresh destination …
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