In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …
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Anatomy of a match fixing bust
As the three men suspected of trying to manipulate the scorelines of football matches await sentencing today after being found guilty of conspiracy to commit bribery, the National Crime Agency has released some interesting detail on the case and explains why it moved to break up the proceedings when it did. Earlier this week a jury at Birmingham Crown Court …
Read More »Igaming searching for a contender
SBC’s Ted Menmuir looks at the state of the igaming supply chain and notices one name running through it like a stick of rock. In April Ladbrokes announced that it was on course to fulfil its migration to Playtech’s igaming services. The all-encompassing deal struck with the igaming software provider will see Ladbrokes drop its Microgaming inventory, as the sector …
Read More »SBC Case Study – Building a Sports Betting Affiliate App – David Archer
David Archer, owner of FREEBETS.com, the leading affiliate and sports betting service, talks to Sports Betting Community about his firm’s new app, which was released earlier this month. FREEBETS.com has grown rapidly in the last year and we are well aware of how important mobile is in the online gaming and betting space. Simply put, if affiliates and operators are …
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