Whilst the UK currently boasts no major eSports stars, abroad the top players are hugely popular, and some can even be classed as celebrity figures within this niche but expanding market. They can earn considerable money from appearances, and live streaming their gameplay. The Vice eSports documentary featured an example of such ‘eSports superstars’; the popular US team Cloud 9. …
Read More »Case Studies
eSports report- UK Market – The First Steps…
Following SBC’s introduction to the world of eSports here we take a closer look with an analysis of the anticipated boom in the UK market, its growing popularity and value worldwide (part 2 to follow). The findings of the Superdata and Newzoo eSports market brief in May 2015 features extensively. Furthermore on the agenda there is a breakdown of the money …
Read More »Sam Cooke – eSports report – Enter the Arena
Despite its huge following in the US and parts of Asia, eSports is still finding its feet in much of Europe, and is largely unknown in the UK. This is all set to change however, with many anticipating the sport to explode on these shores in the near future. The first dedicated eSports arena was opened in London in March, …
Read More »Gerard Farrell – Global Reviews – Sports bettors expect ease of use as a bare minimum
In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …
Read More »Maxymiser Casestudy – Paddy Power: How CXO technology can make online optimisation less of a gamble
There are few business sectors where web content changes as frequently as online gambling. In the age of in-play betting, not only are odds updated in real time, but customers’ chances of winning big can often boil down to them placing their bets within fractions of a second. It’s a fast-paced industry and, as innovation continues to transform the world …
Read More »Lords debate restrictions on B2 Gaming Machines
Fixed odds betting terminals have been debated in the House of Lords, with the usual mix of hot air and in-depth analysis that has come to be frequently parodied of the UK’s second legislative house. The whole discussion has been kicked off by Lib Dem Peer Lord Strasburger, despite the fact he doesn’t appear to know what the existing stake …
Read More »EveryMatrix publishes EU interstate policy white paper
Igaming and online sports betting technology provider EveryMatrix has published a white paper on potential European Union wide igaming regulations and the current regulatory frameworks of its member states. EveryMatrix’s white paper aims to determine whether the European Union will try to incorporate amalgamated regulations, policies, laws, and business frameworks for online gambling and sports betting services operating within EU …
Read More »MGS Review – Iverson Gaming Systems – ‘Lessons from sea – cruise liner gaming’
Iverson Gaming Systems are one of the fastest growing providers of gaming management solutions worldwide. One of the niche markets in which they specialise is cruise liner gaming. The company operate on over 69 vessels across 11 fleets globally, with clients including P&O Cruises, Cunard, and Carnival. Matthew R. Brown, a recent speaker at the Macao Gaming Show (MGS), and …
Read More »EiG Berlin Review : A global debate on the future of iGaming
Berlin, 28 October 2014 – A record number of international visitors and gaming operators to this year’s EiG in Berlin enjoyed an inspiring venue in the heart of the capital’s start-up hub as well as lively debates with global thought-leaders from inside and outside the industry. Last week’s EiG 2014 at the Arena Berlin delivered a packed schedule of unmissable …
Read More »Harris Hagan Bulletin: Judicial Review a ‘clear cut case’
Specialist gaming law firm Harris Hagan has issued a bulletin detailing the outcome of the GBGA’s Judicial Review challenge to the point of consumption licensing regime. Here John Hagan digests some of the judgment. Mr Justice Green handed down his eagerly awaited Judgment this morning in the judicial review proceedings brought by the Gibraltar Betting and Gaming Association (“GBGA”). In …
Read More »