Case Studies

Case studies

eSports report (part 2) – International Market – The Global Game…

SBC News eSports report (part 2) - International Market – The Global Game...

Whilst the UK currently boasts no major eSports stars, abroad the top players are hugely popular, and some can even be classed as celebrity figures within this niche but expanding market. They can earn considerable money from appearances, and live streaming their gameplay.  The Vice eSports documentary featured an example of such ‘eSports superstars’; the popular US team Cloud 9. …

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Gerard Farrell – Global Reviews – Sports bettors expect ease of use as a bare minimum

In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …

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Maxymiser Casestudy – Paddy Power: How CXO technology can make online optimisation less of a gamble

SBC News Maxymiser Casestudy - Paddy Power: How CXO technology can make online optimisation less of a gamble

There are few business sectors where web content changes as frequently as online gambling. In the age of in-play betting, not only are odds updated in real time, but customers’ chances of winning big can often boil down to them placing their bets within fractions of a second. It’s a fast-paced industry and, as innovation continues to transform the world …

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EveryMatrix publishes EU interstate policy white paper

SBC News EveryMatrix publishes EU interstate policy white paper

Igaming and online sports betting technology provider EveryMatrix has published a white paper on potential European Union wide igaming regulations and the current regulatory frameworks of its member states. EveryMatrix’s white paper aims to determine whether the European Union will try to incorporate amalgamated regulations, policies, laws, and business frameworks for online gambling and sports betting services operating within EU …

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MGS Review – Iverson Gaming Systems – ‘Lessons from sea – cruise liner gaming’

SBC News MGS Review - Iverson Gaming Systems - 'Lessons from sea - cruise liner gaming'

Iverson Gaming Systems are one of the fastest growing providers of gaming management solutions worldwide. One of the niche markets in which they specialise is cruise liner gaming. The company operate on over 69 vessels across 11 fleets globally, with clients including P&O Cruises, Cunard, and Carnival. Matthew R. Brown, a recent speaker at the Macao Gaming Show (MGS), and …

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EiG Berlin Review : A global debate on the future of iGaming

SBC News EiG Berlin Review : A global debate on the future of iGaming

Berlin, 28 October 2014 – A record number of international visitors and gaming operators to this year’s EiG in Berlin enjoyed an inspiring venue in the heart of the capital’s start-up hub as well as lively debates with global thought-leaders from inside and outside the industry. Last week’s EiG 2014 at the Arena Berlin delivered a packed schedule of unmissable …

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Harris Hagan Bulletin: Judicial Review a ‘clear cut case’

Specialist gaming law firm Harris Hagan has issued a bulletin detailing the outcome of the GBGA’s Judicial Review challenge to the point of consumption licensing regime. Here John Hagan digests some of the judgment. Mr Justice Green handed down his eagerly awaited Judgment this morning in the judicial review proceedings brought by the Gibraltar Betting and Gaming Association (“GBGA”). In …

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