Case Studies

In August 2016, Global Reviews asked 400 consumers to research and select the best online casino site to best suit their needs. These consumers were split into two groups: desktop and mobile. The purpose of this research is to define how well a company converts customers from brand recall through to final consideration and highlights the steps in the process …

Since 2014, Global Reviews has been measuring the number of sites using webchat as well as the desire from consumers to use webchat when seeking help and support whilst researching a purchasing a product or service online. Of the 182 brands benchmarked across Australia, Ireland and the UK, only 67 currently have webchat compared to the 115 who do not …

Following a dreadful week of unfavourable results at Cheltenham 2016, all bookmakers will be longing for the start of Euro 2016 (France 10 June – 10 July). Euro 2016 will be the first major summer football tournament under the POC regime, Scott Longley examines how betting operators will look to turn the event into a cash cow… This summer will …

Deloitte has released its technology media telecommunications (TMT) forecast for 2016, and it makes for some interesting reading in regard to eSports.  It is estimated that as an industry it will grow by 25% and create global revenues of $500m (£346.8m) in 2016. This is up $100m (£69.4m) from last year. Deloitte’s predictions fall some way short of some of last year’s …

It’s a thankless job being the January transfer window. It’s frequently criticised by managers with prices pumped up by clubs looking to capitalise and make a good return, meaning only the clubs with the heftiest bank balances can afford to buy. The flip side of the coin of course is that it protects smaller clubs by allowing them to hang onto their key players for …

Following Part 1’s assessment of the key occurrences in the eSports industry from a business perspective in the opening six months of 2015, here’s more of the same for the latter part of the year. August Ashton Kutcher became the latest high profile investor in eSports as he joined billionaire Mark Cuban in investing in Unikrn. Kutcher has a successful …

2015 looked set to be a big year for eSports, but on many accounts it ended up being somewhat larger than many anticipated. Viewer numbers increased, both live and online, with 36 million tuning into the League of Legends World Championship final whilst tournament prize pools also grew. The prize pool for the International Dota 2 tournament this year was $18m …

The Gambling Commission in Great Britain releases bi-annual reports on the latest statistics from across the gambling industry. It covers betting shops, arcades, bingo, casinos, gaming machine manufacturers, lotteries and remote gambling. This is the first in a series of mini reports on the latest statistics released, and will give an overview of the gambling industry as a whole. The …

Gaming machines have taken on greater importance for betting shop revenue in recent times with the increase in mobile betting meaning less of the population now head to the bookmakers to place a sporting bet. The fixed odds gaming machines have come under extensive scrutiny at the same time with the mainstream press largely calling for them to be cracked …

The remote gambling sector in Great Britain has undergone a period of great change in recent times. The Gambling (Licensing and Advertising) Act 2014 introduced in November 2014 meant that from then on overseas operators offering services to customers in Great Britain needed to obtain licences from the Gambling Commission and undergo consistent regulation. The introduction of the point of …