FTSE250 bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news source CampaignLive has revealed that William Hill governance will call for an evaluation of the firm’s media planning and buying strategy, currently managed by long-term incumbent Vizeum UK. …
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Smarkets promotes Tom Hardman to COO following Todd Johnson departure
Fast-growing online betting exchange Smarkets has confirmed the departure of Todd Johnson as Chief Operations Officer (COO). Johnson, who has served as Smarkets COO since 2016, revealed via LinkedIn that he had departed the London-based online betting exchange, returning to the financial services sector as operations lead for brokerage and wealth management firm GPP Group. Smarkets’ communications team has confirmed …
Read More »LeoVegas sets 50% regulated market revenue target for 2019
The end of a long and ultimately successful road towards gambling market liberalisation in Sweden has put one of its own – Stockholm-listed LeoVegas AB – on target to break the 50 per cent barrier for revenues derived from regulated markets. ________________ LeoVegas has told SBC Magazine that it expects to derive more than 50 per cent of its revenues …
Read More »UKGC boosting online safety with new age verification standards
The Gambling Commission has released a new set of rules, ensuring that operators implement a new wave of age verifications checks “to make gambling safer and fairer”. Following an open consultation, and to further guard against the risk of children gambling, new rules mean operators must verify customer age before they can either deposit funds into an account or gamble with …
Read More »Catena points towards ‘organic discipline’ leading future growth
Stockholm-listed industry affiliate marketing network Catena Media has this morning published its full-year 2018 results (12-month period ending 31 January), citing strong progress on its ‘2020 Vision’ corporate guidance strategy. Catena assets closed year-end trading strongly, reporting Q4 2018 increased revenues of €27 million (Q4 2017: €20m), supporting a 17% EBITDA increase of €12 million (Q4 2017: €10m). Updating investors, …
Read More »Betting on Football acquires AffiliateINSIDER Bootcamp to deliver the Digital Marketing Forum
SBC Events and AffiliateINSIDER have collaborated to provide enhanced value to delegates at the Betting on Football conference by creating The Digital Marketing Forum, a new gathering for marketing professionals to discuss disruption, new disciplines and best practice in online marketing. The Digital Marketing Forum will run on the 21 March 2019 during the Betting on Football conference at London’s …
Read More »Genius Sports: Power behind the Price – Why premium data should be at the heart of sports betting
Data rights may not be a subject matter that sets heart rates pumping, yet as the betting sector expands its global profile, its incumbents will face greater scrutiny with regards to sports data management, integrity and collaborations. Through betting/data subsidiary Betgenius, Genius Sports has developed one of the world’s fastest growing data and technology enterprises, detailing to SBC why in 2019 …
Read More »bwin places firm responsibility agenda on DFB 2022 extension
GVC Holdings’ European online sportsbook property bwin, has confirmed a four-year extension to its existing partnership with the Deutscher Fussball Bund – DFB – German Football Association. Extended to December 2022, bwin will continue to act as ‘official DFB betting partner’, securing extensive brand coverage across Germany men/women’s national football team matches. In addition, the bwin brand secures advertising rights …
Read More »Ladbrokes punters pile in on no deal Brexit after Commons vote
Brexit has dominated headlines for the last two and a half years, with less than 60 days to go until the UK is due to leave Europe. Both the EU and UK remain uncertain as to whether or not a deal, that will be agreed upon by both parties, can be reached by 29 March. In Tuesday’s vote, MPs voted …
Read More »Rank Group focusing on efficiency to overcome tough venue adjustments
Publishing its H1 2018/19 interim results (period ending 31 December), the governance of Rank Group Plc states that it has identified a number of core efficiency-led directives that it will undertake, as part of its ongoing corporate transformation programme. The London-listed operator’s performance continues to suffer from ‘venue declines’ as its flagship Grosvenor properties adjust to a tougher UK retail …
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