Events

Next stop New York after record Betting on Sports returns

Betting on Sports

SBC Events reached new heights after welcoming a record number of delegates, exhibitors and top-level industry speakers to last week’s Betting on Sports Week in London. There were 2,500 registrations across the week, a significant increase on the 1,300 for the event’s second running in 2017, with more than 270 of those speaking across the Betting on Sports conference tracks, …

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BetConstruct puts live betting education at the heart of US plans

education

BetConstruct will be using its “huge library of live match betting choices” to educate the US market about why in-play betting has become so popular across the world. The gaming solutions provider will be at this year’s G2E in Las Vegas, the first edition of the event since PASPA repeal opened the doors for online sports wagering in the country. …

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Hall of Fame ‘perfect finish’ to successful Betting on Sports

Hall of Fame

The third Sports Betting Hall of Fame evening at the spectacular Natural History Museum has been hailed as the perfect conclusion to last week’s hugely successful Betting on Sports 2018. Set against the stunning backdrop of London’s Natural History Museum and hosted by former Sky Sports favourite Kirsty Gallacher, the awards saw five industry legends recognised for their tremendous contributions to the world of …

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Industry should expect ‘No Rationale’ in quid pro quo tax game

Amid the hopes and expectations of the industry’s future, deliberated at the Betting on Sports 2018 conference, was the hard reality of the ‘UK Tax Hike’ on online gambling services awaiting industry leaders. “Its seems a long distance now, the days of Tessa Jowell, the former Minister of Culture, Media & Sports under Tony Blair, stating that the UK would …

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BetterBetting’s Brink: Taking the BETR platform to the next level

Copyright: lightboxx / 123RF Stock Photo

SBC spoke to BetterBetting Founder and CEO Adriaan Brink, who spoke about the success of the firm’s BETR platform, as well as its progression plans for the coming year. SBC: What has happened with BETR since the launch of the product in July? AB: Since launching the product in July, ahead of the FIFA World Cup, we have made significant improvements …

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Formula 1 MD to reveal details of $100m live betting deal at Betting on Sports

ISG

Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …

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AI-based Wiraya solution to solve player activation puzzle

Wiraya

Wiraya has targeted the issue of player activation in the sports betting industry, in which an estimated 60% of new registered players fail to ever make a deposit. The player activation specialist has set up an hour-long webinar for Tuesday 25 September (14:00-15:00 BST) to help its industry counterparts to both optimise communication with players and deliver a real increase …

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Stickyeyes: Industry SEO specialist gears up for #bosweek

In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …

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Work Hard / Play Hard! Mkodo and HiPay to sponsor official #bosweek networking party!

Mkodo and HiPay have been confirmed as the headline sponsors for the official networking party in #bosweek (18-21 September), held at the stunning Altitude 360 on Wednesday 19 September. Altitude 360, located on the 29th floor of Westminster’s tallest building – Millbank Tower, has been selected by SBC Events for its 360-degree view of the UK’s capital city, renowned party …

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Algosport announces BetBuilder extension ahead of #bosweek

Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …

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