Road Victory: Norwich City vs Manchester City Amongst the tipsters on bettingexpert, there seems to be a unanimous call for Manchester City to win at Norwich City. Tipster supermato, who has over 80 tips in the BPL, is citing Man City’s recent 4-0 victory against Aston Villa as a key indicator that they are ready to keep the win streak …
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William Hill gears up for 10,000 bets per minute on Cheltenham
William Hill is embarking on its biggest ever marketing campaign for a racing event, as it prepares to take a record 10,000 bets per minute at peak times during next week’s Cheltenham Festival. Central to the campaign is a commitment to never being beaten on price at the festival. They will offer a record number of betting markets and expect to …
Read More »Betsafe prepares for UK lift-off with Rocket as lead media planner
Betsson AB subsidiary Betsafe has confirmed the appointment of London marketing agency Rocket as it UK marketing media planning and buying lead. The London agency wins Betsafe’s planned seven figure marketing account, as the Betsson brand aims to expand its position within the highly saturated UK betting market. Announcing Rocket as its lead agency, Betsson marketing stated that it had …
Read More »BetVictor announces development to Lengthen The Odds offering
BetVictor have announced an exciting development to its popular, in-house developed, ‘Lengthen The Odds’ offering. The new facility enhances the customer experience by enabling customers to pick their price on every horse in every UK race. With ‘Lengthen The Odds’, punters can choose up to fifteen prices on every horse in every race, meaning odds-on favourites are a thing of the past in UK Racing. …
Read More »Russell Yershon – Titanbet – BOFCON Speaker
Russell Yershon has been working in the sports betting industry for more than 8 years, and specialises in gaming, marketing and operations. He is currently Head of UK Sportsbook for Titanbet, a role he has held since December 2013. It’s this experience that qualifies Russell to sit on a star studded panel at this year’s #bofcon at Stamford Bridge (April …
Read More »Variety is the spice of life – DraftKings adds new leagues
Daily fantasy sports platform DraftKings has announced the introduction of two new football leagues, extending its global product offering to the UEFA Europa League and Liga Mexicana. DraftKings launched its UEFA Europa League football contests to coincide with partner club Liverpool FC’s fixture against Manchester United last night. In addition to the Premier League, UEFA Champions League and Major League Soccer …
Read More »StakeLogic secures content agreement with Unibet
StakeLogic, a wholly owned subsidiary of Greentube and part of Novomatic Interactive, has sealed a content agreement with Unibet, and will supply a selection of its premium content to launch on Unibet’s websites. The interactive unit of Greentube specialises in the development and sub licensing of 3D HTML5 casino games. They are in the business of developing and licensing software …
Read More »Sky Bet launches £1.5m Graduate Software Academy
Leeds-based independent online gambling company, Sky Betting & Gaming (SB&G), has today announced that its graduate software academy is open for applicants. The academy programme represents a £1.5m investment in talent and will see around 25 graduates join the company in July 2016. It will last for 12 months and starts with a 14-week intensive burst of training where graduates will …
Read More »Lee Richardson – Gaming Economics : TV, football & betting…The wrong sort of viewers?
Apparently, the governance of the English Premier League (EPL) are in urgent talks with cyber-security experts in an effort to stop fans watching top-flight football on illegal online streams. This matters hugely to the EPL, which has sold rights to live football in the UK to BT Sport and bSkyb for billions on the basis that it attracts the young, …
Read More »Rank Group unleashes new digital platform
The Rank Group is pleased to announce that it has successfully launched its new digital platform supplied by Bede Gaming. The new platform is now operating across both Mecca and Grosvenor digital sites and mobile apps, with Rank’s Spanish brand, Enracha, due to launch later in the calendar year. Commenting on the platform launch, Henry Birch CEO of the Rank …
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