UK

UK marketing news source Campaign Live (Campaignlive.co.uk) has reported that FTSE listed bookmaker William Hill is seeking a new creative agency ahead of a planned major UK advertising and promotional drive. The bookmaker will retain the services of Leeds and Manchester based agency Bark & Bite. However Campaign Live reports that William Hill marketing are seeking ‘extra fire power’ for …

Following his speech on the Budget William Hill has lengthened the odds for George Osborne to replace David Cameron as leader of the Conservative party. The Chancellor’s odds have moved from  11/4 to 3/1 whilst Boris Johnson has seen his odds cut from 9/4 to 2/1 favourite. William Hill Media Relations Director Graham Sharpe said: “Mr Osborne cost us dear by …

The Guests took charge at the top of the Tipster Challenge leaderboard on a memorable day at the Cheltenham Festival. Ciaran O’Brien, Communications Director at William Hill ended the day with an incredible 16.5 points after race wins for Diego Du Charmil (13/2), Ballyandy (5/1) and an emotional Nico de Boinville on Sprinter Sacre (5/1). For the first time, bettingexpert have …

Following the Beta launch of Betcade’s Android app store, SBC caught with CEO and Founder David Chang to discuss the challenges of setting up a real money marketplace for Android Users. As a mobile operating system, Android has had a difficult existence with gaming/betting apps, with users downloads restricted and non-accessible through main listings channels. Chang details to SBC readers the complex …

The drive for live betting continues apace from the consumer, with innovations such as cash out now standard across most of the leading bookmakers. What will be the next development to engage the customer base? Register for Betting on Football to find out! We have Bernard Marantelli, CEO and Founder of Colossus Bets, as part of our Game Time panel, …

The opening day of this year’s Cheltenham Festival saw a £10m hammering of bookmakers across the industry, but Star Sports has revealed that the second day was more favourable. Star Sports spokesman Jamie Loughead said: “We took a terrible beating on the first day, we laid one long-standing client £220k on Douvan and we lost in excess of ¼ of a …

The UK Government will be applying for State Aid exemption to extend the horseracing betting levy to online bookmakers. The plans, revealed in today’s budget, show that rather than replacing the Levy Scheme, the DCMS is to attempt to alter it, following the line ploughed by the French authorities to introduce betting rights to sports. In a document responding to …

Announcing its first FTSE full-year earnings results, online payments provider Paysafe Group (the merged entity of Optimal Payments and Skrill) reported a 68% revenue surge to $613 million (£432 million) for its FY2015 corporate performance (period ending 31 December 2015). As expected Paysafe Group pre-tax profits were impacted by its completed November 2015 takeover of competitor Skrill. The company would …

For the 10th week of Tipster Challenge action, it’s fitting that we’re at the world famous Cheltenham Festival! SBC News will be trying to follow up a 5-win week at Catterick, and hold off the team of Guests in 2nd, represented this week by Ciaran O’Brien, Communications Director at William Hill. William Hill have been gearing up to take up …

Titanbet UK has become the first bookmaker to pay-out on Leicester City winning the 2015/16 Premier League (EPL) title. With eight match days remaining and the Foxes just five points clear of nearest title rival Tottenham Hotspurs, Titanbet UK has declared that the EPL trophy will go to the East Midlands club. Titanbet UK marketing declared that it would pay-out …