UK

Horseracing and the government has been warned that the current level of Horseracing Levy being paid by betting shops is unsustainable and will need to be lowered if the sport is going to thrive in betting shops. Speaking at the Association of British Bookmakers AGM in London yesterday, Paul Darling QC underlined the fact that betting shop operators are paying …

England T20 World Cup winner Graeme Swann has delivered a surprise tip as the T20 World Cup gets underway – he’s tipping Australia. Despite never having won the T20 World Cup Swann, reluctantly believes Australia can finally go all the way. Speaking exclusively as online bookmaker Unibet’s cricket ambassador, Swann explains: “I’m sorry but I’m going for Australia. No one …

This, the second in SBC’s new Bookies’ Corner series, sees the experts from the world of betting hash out the EU Referendum and whether there’ll be a Brexit.  It has been speculated that Brexit may become the biggest political betting event in history. Political betting has been gaining popularity in recent times with the Scottish Referendum breaking records, and this …

Jeevan Jeyaratnam is a Senior Odds Compiler at Super Soccer. The key product, GPS (Goalscorer Prices and Settlement) utilises Super Soccer’s odds pricing and Abelson Info’s data to provide a complete goalscorer solution. He will be appearing at the Betting on Football conference (Stamford Bridge, 21st April), speaking on our trading places panel. The session will be sponsored by TXODDS, …

There is speculation that Fruity King, a mobile gaming casino firm, are in contention to replace Magners as the shirt sponsors of Celtic FC. It was believed that the club’s international betting partner Dafabet was poised to extend its partnership with the Hoops. On Saturday The Drum reported that Fruity King had reportedly been in touch with the Glasgow club to agree what would be …

On Friday it was announced that Sky Bet has become the latest bookmaker to sign up as an authorised betting partner in association with the British Horseracing Authority (BHA). This agreement, which was first reported by Racing Post, was speculated upon in recent weeks and comes just in time for Cheltenham Festival which begins on Tuesday of this week. Now its ABP …

Road Victory: Norwich City vs Manchester City Amongst the tipsters on bettingexpert, there seems to be a unanimous call for Manchester City to win at Norwich City. Tipster supermato, who has over 80 tips in the BPL, is citing Man City’s recent 4-0 victory against Aston Villa as a key indicator that they are ready to keep the win streak …

William Hill is embarking on its biggest ever marketing campaign for a racing event, as it prepares to take a record 10,000 bets per minute at peak times during next week’s Cheltenham Festival. Central to the campaign is a commitment to never being beaten on price at the festival. They will offer a record number of betting markets and expect to …

Betsson AB subsidiary Betsafe has confirmed the appointment of London marketing agency Rocket as it UK marketing media planning and buying lead. The London agency wins Betsafe’s planned seven figure marketing account, as the Betsson brand aims to expand its position within the highly saturated UK betting market. Announcing Rocket as its lead agency, Betsson marketing stated that it had …

BetVictor have announced an exciting development to its popular, in-house developed, ‘Lengthen The Odds’ offering. The new facility enhances the customer experience by enabling customers to pick their price on every horse in every UK race. With ‘Lengthen The Odds’, punters can choose up to fifteen prices on every horse in every race, meaning odds-on favourites are a thing of the past in UK Racing. …