UK

US based daily fantasy sports operator DraftKings entered the UK market in February 2016 having secured a UKGC licence, but the question of its success in entrancing UK customers with its DFS product remains very much unanswered. The company secured impressive partnerships with the likes of Liverpool and Arsenal but has yet to embark on a no holds barred nationwide marketing campaign, …

Microgaming has announced details for the upcoming July release of Reel Spinner, a five reel, 15 payline fishing-themed slot game, featuring colourful maritime symbols, an exciting soundtrack and a brand new game feature. The game will go live to Microgaming and Quickfire operators on desktop, mobile and tablet on 6th July 2016. It follows the successful June launch of Pretty …

Australian gambling operator Tatts Group (Tatts), has confirmed the sale of its UK slots division Talarius to Novomatic Group for AUS $210 million (£116 million). Updating the market, Tatts governance informed that proceeds from the sale would be used to pay down its corporate debt, as the company targets year-end profits of AUS $255 – 265 million, performing slightly under …

Sergey Harutyunyan Chief Operating Officer of BetConstruct details to SBC readers how his firm has turned Customer Service into a core corporate competency beyond a day-to-day mechanism. Placing CS operational feedback at the heart of BetConstruct operations, Harutyunyan details how his firm has gained development, commercial and data strengthens’ from an often overlooked service. ___________________________ SBC: Can you detail to SBC …

European bookmaker Tonybet has revealed that UKIP leader Nigel Farage did not accept Antanas Guoga’s (Tony Guoga) €1 million charity bet on Britain remaining in the European Union. The €1 million bet personally wagered by Guoga, would have capped off a victorious night for Farage as the ‘Leave’ camp won a nail-biting EU Referendum taking 52% of the votes. Guoga the …

The UK’s EU referendum may have left the bookmaking industry scrambling for position, but Michal Kopec of Better Collective thinks that the industry will soon recover from the shock Brexit result. Michael, who is Senior Business Manager for the company, also commented on the plummeting British pound in the immediate aftermath of the result, and the effect on Gibraltar based operators, who …

As British citizens hit polling stations yesterday, the UK ‘Remain’ camp were confident of victory as bookmakers priced the outcome at 1/6 at the close of polls. The low odds would give ‘Remain’ a 90% probability outcome, as ‘Leave’ drifted to between the 6/1 – 7/1 range. In the build-up to polling day, bookmakers William Hill and Ladbrokes had detailed …

Many woke up in shock today as it was announced that the British public had voted for a Brexit. It was a historic day for bookmakers as it was for UK politics, with the amount of trading on the day saw the event reach a political betting highs. The Betfair Exchange EU Referendum market reached a record £127m of traded …

As England prepare for the Euro 2016 knock out stages and a potential showdown with penalty nemesis Germany, penalty legend Matt Le Tissier has taken on the infamous German Robokeeper in a short film to show England how to do it. Sky Bet’s Making Penalties Better campaign, created with Sports PR and marketing agency Heavyweight Sports, has run a series of videos throughout …

Following this morning’s official resignation by Prime Minister David Cameron,  William Hill has installed Boris Johnson as even-money favourite to become the next elected Conservative leader following David Cameron’s resignation. William Hill’s have cut Johnson’s odds from 11/4, and make Theresa May 7/2 second favourite, with Michael Gove 9/2, Andrea Leadson 12/1, Priti Patel and Stephen Crabb both 16/1; George …