UK

There’s not long to go until Betting on Football 2017 (3-5 May), the fourth incarnation of the largest international football and betting trade conference. We caught up with Martin Wachter, the CEO and Founder for Platinum Sponsor Golden Race, to discuss new technology in virtual betting, and how virtual sports based companies can work better and more effectively with football …

As Prime Minister Theresa May prepares to Trigger Article 50 on Wednesday 29 of March, British pop music may become the first victim of Great Britain’s fractured relationship with Europe. Opening ‘Eurovision 2017’ markets, the majority of bookmakers have placed UK entry Lucie Jones ‘Never Give Up on You’ at a longshot 35-40/1 to win the 62nd pan-European song contest. …

Earlier this month, Kindred Futures co-hosted a roundtable session in London exploring opportunities around how artificial intelligence (AI) can be used to detect early signs of problem gambling. Kindred Futures, the innovation arm for Kindred Group (formerly Unibet Group), initiated discussions between leading academics, technology pioneers, addiction psychologists and Kindred’s team of responsible gambling experts. The focus was on the …

UK-based sports betting data provider TXODDS has confirmed its first ever sponsorship deal with undefeated British and Commonwealth middleweight champion, Tommy Langford. Already a supplier of real time odds data and statistics to leading betting organisations and professionals, TXODDS hopes that the agreement will highlight its specialist data to an even wider audience, and promote an advanced portfolio of products …

Sports media rights distributor Perform Group (Perform), has announced the launch of its ‘In-Play Facts’ product in partnership with betting markets software supplier Bettorlogic. Adding new features to its client betting portfolio and powered using Perform RunningBall, the new In-Play Facts products provides punters with data-driven reasons for in-play betting, whether they are watching a game for a limited time …

Bet On Brazil, an online betting subsidiary of Argyll Entertainment, is gaining real-time insights into its customers’ behaviours and personal preferences via Hello Soda. Hello Soda’s unique big data and multilingual analytics solution, PROFILE, enables Bet On Brazil to leverage the power of big data by harnessing its customers’ online footprints. This analytics engine helps to verify identity, reduce the …

The CEO of Gaming Innovation Group (GIG), a M&A driver in the affiliate marketing arena, will be starring in the first day Affiliate Leaders panel at Betting on Football 2017. Group CEO Robin Eirik Reed will be discussing the M&A focused strategy for GIG, the relationship between bookmakers and affiliates, the scope for new market entrants and whether affiliates are …

It was a day for short price winners in the Tipster Challenge, sponsored by Betting Gods. The six races at Haydock produced winners at 1/14, Evens and 7/4. Unfortunately for our experts, which this week included LeoVegas Sportsbook Manager Edward Rycroft, none of them had predicted victories for the day’s slightly longer odds successes – 3/1 Chti Balko, 7/2 Sammy …

Tipping resource Betting Gods has encouraged major affiliates to promote its Golf Betting Expert in the run up to the first major of the golfing year at Augusta National (6-9 April). Over £100,000 was paid out to affiliates of Betting Gods in 2016, which includes the likes of Honest Betting Review, Tipsters Review, GeeGeez, Cash Master, Winners Odds and Geeky …