UK

Championship football club Brentford FC has signed a two-year agreement with LeoVegas Group AB, which will see the LeoVegas online betting and gaming brands become the official ‘Shirt’ and ‘Title’ sponsors of the West London club. Securing sponsorship terms for the start of the 2017/18 EFL Championship (start date 4 August), LeoVegas will promote both its online casino and sports …

Horseracing media firm the Racing Post has confirmed that it has moved to fully acquired Bloodstock Media Limited, the media owner of ANZ Bloodstock News. The media acquisition sees Racing Post takeover all Bloodstock Media assets, the leading news authority for the Australasian bloodstock industry. Racing Post management stated that it would begin to combine the resources of its Racing …

The now discontinued Authorised Betting Partner (ABP) scheme initiated by the British Horseracing Authority (BHA) to fill the funding gap left by offshore operators sidelining the old levy scheme raised £12m in its first-and-only year of operation. _________________________ According to the BHA’s annual report published at the very end of May, the ABP help fill a revenue gap ahead of …

Spread betting operator Sporting Index Group, has this morning announced that it has agreed to acquire Touchbet, an industry provider of trading and risk management services. Issuing a market update, Sporting Index stated that the undisclosed sum acquisition aimed to enhance its B2B division Sporting Solutions, optimising the firm’s Risk Management Services (RMS) capabilities. Founded in 2006 Sweden and Malta-based …

Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking …

International law firm Mishcon de Reya has confirmed the appointment of Gemma Boore as Associate for its betting & gaming legal services department. Boore joins Mishcon de Reya from competitor Bates Wells Braithwaite, where she served as legal advisor for start-ups, technology and venture financing, and has gained prior industry experience advising sector Plc enterprises. As Mishcon de Reya Gambling …

More than 15 leading industry speakers will take to the stage in the inaugural SBC Betting Forum at this year’s iGaming Super Show in Amsterdam (11-14 July). SBC Events has joined forces with iGaming Business to create a dedicated one-day sports betting conference at the Amsterdam RAI on 12 July, while also providing a meeting place for the industry to …

  Updating the market, Betsson Group European online sports betting subsidiary Betsafe has announced the launch of its horseracing inventory, added to its existing market portfolio. The operator’s new horse racing inventory was added yesterday, with the bookmaker detailing that its customers will be able to bet on ‘over 250,000 races from across the globe every year’. Betsafe management detailed …

Opening its ‘Next Liberal Democrat Leader’ market, following the unexpected resignation of Tim Farron this Wednesday, Betfair Politics has placed Jo Swinson MP for East Dunbartonshire as 4/9 early market favourite. Tim Farron resigned on Wednesday night, less than a week following the results of the 2017 UK Snap General Election in which the Lib Dems increased their Parliamentary representation …

The Association of British Bookmakers (ABB) has launched a ‘first of its kind’ community initiative in the Merkinch area of Inverness to promote responsible gambling and provide counselling support for anyone concerned about their gambling activity. Titled the ‘Merkinch Gamble Support Week’ this social initiative is the result of a partnership between the Association of British Bookmakers in Scotland (ABB …