UK

Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking …

International law firm Mishcon de Reya has confirmed the appointment of Gemma Boore as Associate for its betting & gaming legal services department. Boore joins Mishcon de Reya from competitor Bates Wells Braithwaite, where she served as legal advisor for start-ups, technology and venture financing, and has gained prior industry experience advising sector Plc enterprises. As Mishcon de Reya Gambling …

More than 15 leading industry speakers will take to the stage in the inaugural SBC Betting Forum at this year’s iGaming Super Show in Amsterdam (11-14 July). SBC Events has joined forces with iGaming Business to create a dedicated one-day sports betting conference at the Amsterdam RAI on 12 July, while also providing a meeting place for the industry to …

  Updating the market, Betsson Group European online sports betting subsidiary Betsafe has announced the launch of its horseracing inventory, added to its existing market portfolio. The operator’s new horse racing inventory was added yesterday, with the bookmaker detailing that its customers will be able to bet on ‘over 250,000 races from across the globe every year’. Betsafe management detailed …

Opening its ‘Next Liberal Democrat Leader’ market, following the unexpected resignation of Tim Farron this Wednesday, Betfair Politics has placed Jo Swinson MP for East Dunbartonshire as 4/9 early market favourite. Tim Farron resigned on Wednesday night, less than a week following the results of the 2017 UK Snap General Election in which the Lib Dems increased their Parliamentary representation …

The Association of British Bookmakers (ABB) has launched a ‘first of its kind’ community initiative in the Merkinch area of Inverness to promote responsible gambling and provide counselling support for anyone concerned about their gambling activity. Titled the ‘Merkinch Gamble Support Week’ this social initiative is the result of a partnership between the Association of British Bookmakers in Scotland (ABB …

Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …

Updating the market, the UK Gambling Commission (UKGC) has revealed that through its joint operation with the City of London Police Intellectual Property Crime Unit (PIPCU) there has been an 87% decline in gambling adverts served through illegal websites. The joint operation was set up 12 months ago, in order to further protect media owners against copyright infringement. The partnership …

Another year… Another shock political outcome as PM Theresa May failed to secure her parliamentary majority following the shock results of the 2017 UK Snap Election (8 June).  SBC’s Bookies’ Corner’gauges the impact of the Snap Election results on the UK political landscape, as Theresa May handles a fragile government ahead of entering Brexit negotiations, while opposition leader Jeremy Corbyn …

OneBet’s Sarah Shannon assumed the lead in the Tipster Challenge after bettingexpert’s average return dropped below 10 points for the first time at Haydock. Stephen Harris, the horse racing guru from the bettingexpert community, could only manage a single victory on his ‘Nap of the Day’ Dance Diva (13/8), for a total of 3.25. Meanwhile, Sun Bets PR Manager Tim …