UK

UK News

Andy Wright – Sky Bet – The increasing influence of player props

Copyright: kentoh / 123RF Stock Photo

Team and players statistics are playing an increasingly integral role within the global sports wagering sphere, with the changing role of fans and the rising need for a deeper level of data seemingly having a direct knock-on effect. With a major change being undertaken in recent years, sports analytics firm Opta are one of the driving forces behind sports data …

Read More »

Sportsbet.io hires Odds On Marketing to build-up brand identity

SBC News Sportsbet.io hires Odds On Marketing to build-up brand identity

Bitcoin-centric online sportsbook Sportsbet.io (a subsidiary of Coingaming Group), has appointed Odds On Marketing as its new brand agency, as the operator seeks to expand its profile and coverage for World Cup 2018. Sportsbet.io appoints the specialist sports marketing agency Odds On, with the key initiative of driving its new brand identity during a critical period for the sports betting …

Read More »

ASA orders PokerStars to cease using television advert

SBC News ASA orders PokerStars to cease using television advert

The Advertising Standards Authority (ASA) has ruled that a television advert used by PokerStars must not be broadcast again, warning the company to ensure that it doesn’t portray gambling in a socially irresponsible manner or in the context of recklessness. The two complaints that were received about the advert challenged whether it sought to exploit inexperienced poker players by suggesting …

Read More »

Nathan Rothschild: iSport Genius – Sorting the men from the boys at Russia 2018

SBC News Nathan Rothschild: iSport Genius - Sorting the men from the boys at Russia 2018

Nathan Rothschild, partner and co-founder at iSport Genius, looks into the data challenges that face operators and punters alike at the upcoming World Cup. With the tournament taking place in a new country and with historical head-to-head data somewhat limited, advanced methodologies are needed to factor in the new elements and ensure that no data goes to waste. ___________________ We …

Read More »

GambleAware appoints John McCracken as treatment lead

SBC News GambleAware appoints John McCracken as treatment lead

Former Head of Drugs Policy at the Department of Health, John McCracken has been appointed by GambleAware as the Director of Commissioning (Treatment Services) as of 3 April 2018. The role will involve leading, developing and evaluating services within the context of a public health approach, including engagement with the NHS and with primary care and social care. Furthermore, GambleAware …

Read More »

Ladbrokes’ Grid App heads towards paperless betting

SBC News Ladbrokes' Grid App heads towards paperless betting

Ladbrokes’ retail division has moved towards installing ‘paperless betting’ across its UK high street portfolio, by announcing the launch of its new ‘betslip generator’ functionality. The betslip tool forms part of Ladbrokes’ Football Buddy feature made available through its omni-channel ‘Grid App’. Utilising the Football Buddy feature to build bets, Ladbrokes customers will now be able to generate an instant …

Read More »