UK

Bitcoin-centric online sportsbook Sportsbet.io (a subsidiary of Coingaming Group), has appointed Odds On Marketing as its new brand agency, as the operator seeks to expand its profile and coverage for World Cup 2018. Sportsbet.io appoints the specialist sports marketing agency Odds On, with the key initiative of driving its new brand identity during a critical period for the sports betting …

The Advertising Standards Authority (ASA) has ruled that a television advert used by PokerStars must not be broadcast again, warning the company to ensure that it doesn’t portray gambling in a socially irresponsible manner or in the context of recklessness. The two complaints that were received about the advert challenged whether it sought to exploit inexperienced poker players by suggesting …

An increase in investment and prize money is set to be felt, following the establishment of a new partnership between the Arena Racing Company (ARC) and the British arm of the European Breeders Fund (EBF). One such benefit is the creation of new races for two-year-olds at both the Newcastle and Great Yarmouth racecourses, with the latter, a £15,000 Class …

Nathan Rothschild, partner and co-founder at iSport Genius, looks into the data challenges that face operators and punters alike at the upcoming World Cup. With the tournament taking place in a new country and with historical head-to-head data somewhat limited, advanced methodologies are needed to factor in the new elements and ensure that no data goes to waste. ___________________ We …

Former Head of Drugs Policy at the Department of Health, John McCracken has been appointed by GambleAware as the Director of Commissioning (Treatment Services) as of 3 April 2018. The role will involve leading, developing and evaluating services within the context of a public health approach, including engagement with the NHS and with primary care and social care. Furthermore, GambleAware …

Ladbrokes’ retail division has moved towards installing ‘paperless betting’ across its UK high street portfolio, by announcing the launch of its new ‘betslip generator’ functionality. The betslip tool forms part of Ladbrokes’ Football Buddy feature made available through its omni-channel ‘Grid App’. Utilising the Football Buddy feature to build bets, Ladbrokes customers will now be able to generate an instant …

The long mooted takeover of the Ladbrokes Coral Group by GVC Holdings has finally reached completion, in a deal that could eventually be worth up to £4bn, just days after the High Court of England and Wales sanctioned the deal. With its shares now delisted from the London stock exchange, as part of the agreement the admission of 271,816,558 ordinary …

SBC News has reignited its quest to find the best in people, with our ‘6 of the Best’ feature focusing on key personnel within the sports betting and gaming industries. This week, we wanted to find out more about Michael Hjelm, Casino Manager at Twin. He originally joined the Malta-based operator as Campaign Manager before assuming his current role in …

Online betting solutions provider UltraPlay has announced that its live betting model has been further extended to offer a more exciting experience, when it comes to betting on esports. Already known for its strong position in the esports betting industry, UltraPlay has recreated the years of esports experience and profound knowledge into its sophisticated live betting model, which will provide …

Two unbeaten fighters with mightily impressive knockout records take centre stage in Cardiff’s Principality Stadium this weekend, with the world watching with bated breath as one record crumbles to dust. Britain’s Anthony Joshua, with 20 wins from 20 fights and a perfect 100% KO record, faces off against Joseph Parker, with the New Zealander unbeaten in his 24 fights, 18 …