UK

FTSE bookmaker Paddy Power Betfair (PPB) is set to review the creative advertising strategy and set-up of its Betfair brand, following the departure of Johnny Devitt as Chief Marketing Officer. UK advertising news source CampaignLive has reported that Betfair marketing will no longer be serviced by London agency Lucky Generals as its lead creative account. In recent months, PPB has …

Operators will need to take ‘immediate steps’ to comply with consumer protection law or face enforcement action, after a joint investigation between the Competition and Markets Authority (CMA) and the Gambling Commission into bonus promotions. The CMA report states gambling firms must “stop unfair online promotions that trap players’ money,” with changes now having to be adopted across the sector. Three operators have …

Leading igaming operator Mansion has launched with SBTech’s sportsbook and full platform solution, entering the European sports betting arena with new brand MansionBet. In a major deal for the technology provider, the partnership also includes a selection of SBTech’s Managed Services, alongside the sportsbook platform. Mansion has been at the forefront of the online casino sphere for more than ten …

ESSA has announced figures detailing a total of 266 cases of suspicious betting being reported to relevant authorities in 2017, following a Q4 tally 114 alerts. The international betting integrity body has published its annual integrity report for 2017, in which it lauds the year as its “most challenging and yet productive to date.” Tennis and football continue to constitute …

Regulators from all sections of the international gaming industry are set to converge on London next week, as ICE gets set to welcome 411 such personnel from 65 jurisdictions. Amongst those set to feature at London’s ExCeL from February 6-8 is Sir Alan Budd, who is to deliver the keynote ahead of the ICE annual regulators luncheon. Sir Alan, a …

Super League explodes back into action this week and it promises to be the most exciting yet, with a number of sides staking valid claims that they will be contesting the Grand Final come October. Leeds Rhinos surprised everyone last time out, defeating the runaway league leaders Castleford Tigers in the Old Trafford showpiece to claim their eighth title. SBC …

The British Horseracing Authority (BHA) has joined forces with Tickets For Troops, to offer free tickets to armed personnel in 2018. Over 70,000 tickets have been donated by British Racecourses since the scheme commenced in 2009, which allows those employed in the armed forces to attend some of British racing’s premier days for free. Lord Marland, Chairman of Tickets For …

Sports betting affiliate Better Collective has announced an ‘industry first partnership’ with online betting exchange Matchbook (Matchbook.com), which will see its bettingexpert Tipster API integrated within the operator’s platform. The API integration, sees Better Collective and Matchbook form a data collaboration, seeking to inform and engage Matchbook exchange players with detailed objective information on tips and ROI potential of live …

The degree to which the fortunes of the Stars Group and William Hill have diverged since their failed merger talks 18 months ago provides an interesting counterpoint to the current obsession with sector M&A. A recent note on Stars published by the Canadian analyst team at Canaccord Genuity noted that the company’s share price rose 54 percent in 2017, placing …

Racecourse Media Group (RMG) and Sports Information Services (SIS) have announced an extension to its existing licensed betting offices (LBO) partnership, encompass international pool betting and fixed odds rights on both retail and online. A new five year deal has been agreed from April 1, encompassing the distribution of audio-visual pictures and data to LBOs across Great Britain and Ireland, …