UK

Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown

US 2020 enters its final 100 days of campaigning, as current polls indicate a comfortable Joe Biden / Democratic Party victory as President Trump flounders on his handling of critical issues in the most unprecedented of election years.  Against the ropes, can Trump deliver another seismic political upset, or has America finally turned the lights off on ‘President 45’… SBC …

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Betfred supports Stroke Association with £32,000 donation

Following its charity activity at the 2020 World Matchplay, Betfred will donate £32,000 to the Stroke Association. Betfred, which was the title sponsor of this year’s tournament, previously unveiled a pledge to donate £50 per 180 hit during the tournament, as well as a £10,000 bonus should last year’s total of 330 be matched or beaten. “I’m delighted to be …

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Luckbox outlines final TSXV roadmap

Luckbox has revealed its final IPO schedule, as the esports bookmaker anticipates an early October listing on the Toronto TSX Ventures Exchange (TSXV). Updating investors, the Isle of Man-based operator confirms that it has closed its pre-IPO bookbuild, securing back-to-back oversubscribed funding rounds raising a total of CAD $5 million (€3.3m). Luckbox management states that the ‘significant upsizing’, is a …

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Highlight Games’ SOCCERBET goes live with Iforium

London-based video virtual sports specialist Highlight Games Limited has strengthened its portfolio of partnerships after entering into a new agreement with Iforium. Under the terms of the agreement, Highlight Games will integrate its game portfolio into Iforium’s Gameflex platform, including English, Italian, Turkish and Greek variants of its flagship SOCCERBET product. “I’m delighted to announce this partnership with iForium,” said …

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Unibet backs #GoRacingGreen as lead racing charity 

Unibet, the flagship sportsbook property of Kindred Group Plc, has announced its support of British horseracing’s #GoRacingGreen project – making UK racing accessible to those who suffer from mental health problems. The #GoRacingGreen project was launched in 2019 by racing enthusiast and entrepreneur Deborah Matthews, who openly blogged about how equine activities helped her overcome her struggles with mental health.  …

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Rank Group extends support for Carers Trust

Rank Group has strengthened its commitment to supporting unpaid carers across the UK after extending its partnership with Carers Trust through until 2021. Since its inception more than six years ago in February 2014, Rank colleagues and customers have raised £2.6 million for the charity, with the money raised benefiting over 12,000 unpaid carers. Over the last 12 months, Rank …

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BGC – Scotland and Wales must come clear on casino reopenings

The Betting and Gaming Council (BGC) has urged the governments of Scotland and Wales to publish their plans with regards to reopening casino venues, bringing clarity to affected employees and business owners. As England’s casinos begin to reopen from Saturday 1 August, Scottish and Welsh counterparts remain in the dark, having been given no indication as to their future business …

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On-course bookies rail against Goodwood ‘cashless trial’

On-course bookmakers have urged the government to relax the restrictions on cash betting for this week’s Goodwood meeting, after 5,000 punters have been given the green light to attend the event. Current restrictions rule that only four on-course bookmakers will be permitted on the Sussex track this Saturday, and will only be authorised to take bets via cards as part …

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Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

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Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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