UK

Crypto sports betting brand Sportsbet.io has introduced direct human messaging to its platform in a partnership with 2mee, aiming to ‘bring sports personalities to life’. The firm has revealed some of the incorporated names as Aussie cricketer, Brett Lee and Brazilian World Cup winner, Denilson de Oliveira.  Joe McCallum, Head of Sportsbook at Sportsbet.io, commented: “Thanks to 2mee, we can …

Evolution Gaming has surpassed the €1 bn mark in operating revenues recorded during 2021 –  buoyed by record-breaking Q4 results that registered double/triple digit growth across all core trading metrics. Publishing its full-year 2021 financial results, the firm registered Q4 revenues of €300m, up 69% on corresponding 2020 results of €177m. Revenue growth was attributed to a ‘continued global demand …

Dan Morrison, Senior Solutions Consultant at igaming engagement platform specialist Fast Track, shares some valuable insight into how companies can use outsourcing to best effect and outlines some of the factors they need to consider before seeking external partners.  SBC: What questions should businesses be asking when looking for external solutions? Dan Morrison: The three most important considerations when looking …

Free bets portal freebets.ltd.uk, which targets the British sports wagering market, has reported a ‘record’ number of users in January 2022. The betting aggregator business detailed that its user base increased by 45% year-on-year during the opening month of the year, with the firm accrediting platform updates and onboarding of new partners as key growth drivers.  Notable firms to have …

The UK Gambling Commission (UKGC) has cautioned operators with regards to responsibilities on digital advertising and third party affiliate marketers.  In particular, the regulator has underscored that betting firms’ digital adverts are not to be featured on websites providing ‘unauthorised access to copyrighted content’, whilst also detailing three core requirements with regards to these forms of marketing.  To avoid content …

Entain Plc has this afternoon confirmed that it has acquired leading Canadian sportsbook brand Sports Interaction by striking a  CAD300 million (£175m) deal to acquire operator Avid Gaming.  The FTSE100 gambling group brokered a deal with Middlebrook Investments Limited, the owner of Avid Gaming, whose Sports Interaction brand is licensed, to exclusively provide online gambling services for the Mohawk Council …

Allwyn has confirmed the ‘planned appointment’ of Justin King to serve as Chairman of its UK business, should the pan-European lottery conglomerate win the Fourth National Lottery Licence Competition. The former long-term Chief Executive of Sainsbury’s Plc (2004-2015), King has served as a strategic advisor of Allwyn’s bid to become the next National Lottery steward – a decision that imminently …

Kindred Group has provided an update on its ‘Journey to Zero’ initiative, first introduced one year ago, which has seen the firm pledge to generate 0% of revenue from harmful gambling by 2023.  Publishing two separate reports, Kindred updated that harmful gambling revenue increased from 3.3% in Q3 2021 to 4% in Q4, although in the UK this figure decreased …

UK gambling stakeholders have been warned that the government will announce a further delay in the publishing of the White Paper of proposals to reform the industry. This morning, The Guardian reported that a further delay would push the publication of the White Paper to May 2022 – citing “three sources with knowledge of the process”. The government’s review of …

Just as Boris Johnson thought that he had escaped the ‘Partygate’ fiasco, Smarkets reports that the likelihood of the PM leaving Number-10 this month has risen to 43% according to morning odds of 2.13 priced on the betting exchange. A flurry of bets made against the PMs future, follows yesterday’s shock news that four of Johnson’s senior aides had resigned, …