UK

Betting operator kwiff has expanded its agreement with Racecourse Media Group (RMG) to now include horse racing streaming.  The new terms mean that kwiff will upgrade its native apps with RMG’s offering so that players can now enjoy UK and Irish racing content from around 1,200 race meetings per year – leveraging RMG’s coverage of 35 racecourses, including Cheltenham, Aintree, …

Xtremepush, the leading CRM and loyalty marketing solution, is set to lift the lid on its groundbreaking new AI solution at ICE London, which promises to put the power of machine learning in the hands of operators. Built to bolster Xtremepush’s existing intelligence studio offering, the solution comprises a powerful toolkit that takes player data and turns it into predictive …

A review by GambleAware has shed more light on the success of the residential rehabilitation programme for gambling harm victims.  The initiative was first launched back in 2021 when GambleAware commissioned Adferiad Recovery and Gordon Moody – charities that facilitate addiction rehabilitation – to lead a service that is tailored for people with severe gambling issues and those suffering from …

Having developed no less than five ‘ground-breaking’ streaming enhancements, IMG ARENA believes it is set to redefine the user experience for bettors and unite fragmented betting journeys to drive added value for sportsbooks… Over the past few years, technological advancements have revolutionised the accessibility and convenience of engaging in sports betting. In particular, the rapid progress in computing power and …

Sports data intelligence firm Twenty3 has signed a new partnership with Sky Bet to become the UK betting giant’s latest Toolbox customer.  The new collaboration places Twenty3 next to Flutter Entertainment’s subsidiary Sporting Life in their efforts to provide Sky Bet with the opportunity to educate and inform sports fans through data-rich content.  This would in turn drive player acquisition …

Jordan Levin is confident that the Integration of IMG ARENA under OpenBet will create global gambling’s most sophisticated technology business, delivering end-to-end sports data, technology and content ecosystem for betting operators and rightsholders. Levin told SBCNews following the disclosure by NYSE sports and entertainment firm Endeavor Co that it had taken the decision to merge IMG ARENA’s business with OpenBet. …

Entain has announced the launch of its first data academy which will look to upskill its employees.  The initiative aims to establish three criterias: Giving its people the opportunity to upskill, learn how best to use data to drive business success, and supporting the development of STEM[1] roles across the company.  Satty Bhens, Chief Product & Technology Officer at Entain, …

PA Betting Services (PABS) has been chosen as the official supplier and managing partner of B2B services for sports data and content provider Timeform. Timeform’s brand is recognised for the provision of premium horse racing content, insight and editorial, with over 50 years of experience in British racing.  Some of Timeform’s staples include Race Verdicts, Star Ratings, 1-2-3 predictions and …

Arena Racing Company (ARC) has announced that it is taking the Premier Greyhound Racing (PGR) data rights to tender. Opening up an opportunity in the UK greyhound racing sector, the process is set to begin this month, with the outcome being the ARC choosing a partner to provide betting operators and media groups with greyhound content from PGR-operated tracks. PGR …

GambleAware has revealed that some members of the LGBTQ+ community may be at a higher risk of gambling harm. The newly published scoping study – ‘LGBTQ+ People and Gambling Harms: A Scoping Review’ – was commissioned to build an understanding of the lived experience of gambling harm amongst the LGBTQ+ community in Great Britain. Researchers from the University of Brighton …