Igaming and sports betting operator 32Red has appointed London based media planning agency M.i. Media to handle its media planning, strategy and buying as part of a new marketing drive for its key brands. According to marketing newsource MediaWeek.co.uk, Gibraltar operated 32Red is expected to increase its media spend to around £6 million (€7.3 million/$10 million) this year in order …
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The BiG Foundation is looking for nominations for two awards that will be announced during its BiG Sports Dinner on 1 April. The awards will be nominated and awarded by a panel of judges consisting of well-known individuals across a selection of sports. The BiG Award for the Best Sports Betting Campaign: The award will go to the campaign deemed …
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UK and Ireland racing broadcaster At The Races has renewed broadcast terms with the Ripon Racecourse, the new deal will see racecourse content published by ATR programming for the next ten years. Located in North Yorkshire and nicknamed the Garden Racecourse, Ripon Racecourse is a specialist thoroughbred racing venue. ATR’s new agreement with the racecourse, will see the broadcaster retain …
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A consortium made-up of NatCen Social Research, Featurespace and Geofutures has been commissioned by the Responsible Gambling Trust (RGT) to undertake a new piece of research into gaming machines in bookmakers. The consortium has been tasked with exploring whether data from gaming machines can be linked to problem gambling. Featurespace will analyse how industry data may be used to potentially …
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Irish online and mobile betting service BetBright has become the new sponsor of the Kempton Park Chase, formerly known as The Racing Post Chase. The BetBright Chase, one of the most prestigious handicap chases on the National Hunt calendar, will be run at Kempton Park on Saturday 22 February with £100,000 of prize money up for grabs. BetBright will also …
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Asian-based technology providers Power8 have become an official Club Partner of English Premier League club Fulham FC in a deal which includes significant presence of the Power8 branding on LED perimeter advertising, ultimately reaching TV and on-line audiences in 212 worldwide markets. Power8, which provides some solutions for the gaming industry, says it is proud of its partnership with Fulham …
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Betting retail operators Stanleybet announced the return of its betting services to the UK public, with the opening of a new premise located in Liverpool. The betting shop will be opened at the end of the week and will see the return of the Stanleybet sports betting brand to the UK. Stanleybet had sold its 600 UK retail betting outlets …
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Ex England soccer star Michael Owen has been announced as brand ambassador for sports betting and casino operator – BetVictor. Owen one of England’s highest ever goal scoring will feature in BetVictor promotions and messaging, as the brand looks to extend its profile in key markets. The ex Liverpool and Real Madrid centre forward Michael Owen is known in the …
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Bet365 are the latest sports betting operator to have had their television advertisement banned by the UK’s Advertising Standards Agency (ASA). The advertising compliance board for UK terrestrial and digital broadcast services, found the Bet365 digital and television advert promoting a ‘Free Bet Offer’ to be misleading to UK audiences. The television and online format displayed on UK TV public …
Read More »Licensed betting operators are being reminded to report any suspicious betting patterns on events at this month’s Winter Olympics to the Gambling Commission’s Sports Betting Intelligence Unit (SBIU). The reminder comes after the International Olympic Committee (IOC) confirmed its new monitoring tool will be operating during the winter games in Sochi that begin today. The “Integrity Betting, Intelligence System” (IBIS) …
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