The UK Advertising Standards Authority (ASA), has ordered Irish sports betting operator Paddy Power to remove its controversial ‘money-back’ campaign focused on the trail of South African Paralympic athlete Oscar Pistorius. The controversial advert depicts a photograph of Oscar Pistorius superimposed on a statue of an Academy Awards Oscar (award). The advert communicates as its tagline “It’s Oscar Time. Money …
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Betfred has been announced as the official betting partner of The Crabbie’s Grand National Festival next month, The three-year deal sees the Warrington-based bookmaker take sponsorship of three races – The Betfred Bowl Steeple Chase on Grand Opening Day, The Betfred Mobile Mildmay Novices’ Steeple Chase on Ladies’ Day and The Betfred TV Handicap Steeple Chase on Grand National Day. The …
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Sportech chief executive Ian Penrose said that the company remains ‘well positioned for future growth’ in the US market and that the company has entered 2014 with confidence. Penrose made the statement during Sportech’s preliminary results for the year in which revenue grew slightly to £110.3m, as did EBITDA to £26.0m, although adjusted profit before tax was slightly down to …
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The two main suppliers of gaming machines to betting shops in the UK have called for the new responsible gambling measures introduced this weekend to be extended to all gaming machines in all sectors. Inspired Gaming and SG Gaming have issued a joint statement calling for the mandatory introduction of these measures across all categories of UK gambling. The new …
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Former Greek state owned gaming operator – OPAP has selected gambling and lotteries software provider GTECH as its online gambling provider. OPAP had created a closed tender with selected pitches to software suppliers 888 Holdings, Openbet , Playtech and GTECH. GTECH is set to provide the Greek State operator with full digital gambling provisions and player management systems. The account …
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UK broadcasting standards regulator –Ofcom published its study on UK gambling advertisement and exposure. The regulator stated that British television had increased by 600 per cent since the deregulation of the sector in September 2007, growing from 234,000 to 1.4 million a year. Further research reported that gambling adverts had generated 30.9 billion views. The Ofcom research found that a …
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The Association of British Bookmakers (ABB) may have just launched the Responsible Gambling and Player Protection, however it appears that UK ministers are prepared to further add restrictions to UK gambling regulators. Sources close to UK Media and Culture Secretary – Maria Miller are said to have reported that UK coalition government is prepared to implement radical reforms and restrictions …
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UK bookmaker Coral is to live stream a Cheltenham Festival preview evening for the first time to its thousands of online customers. A panel chaired by Channel 4 Racing presenter, Nick Luck, will provide insight and tips on all 27 races during a two hour webcast from 7pm on Sunday 9th March to help Festival fans make their selections. Luck will be …
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Website optimisation and marketing data specialists Maxymiser have announced the launch of the Maxymiser Customer Success Symposium, the marketing insight and networking event designed to shed light on digital customer marketing initiatives that have generated success in competitive markets The Maxymiser Customer Success Symposium is a free-to-attend conference, hosted at BAFTA, 195 Piccadilly, London W1J 9LN, on the 27th of …
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The Association of British Bookmakers (ABB) may have passed a voluntary code of conduct for the gambling industry; however UK Culture Secretary Maria Miller has asked the UK Gambling Commission to revise the proposed Code for Responsible Gambling and Player Protection, with a view to further strengthening player protection with regards to gambling products, both online and at retail level. …
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