Europe

French heritage casino, leisure and entertainment group Partouche  has returned to the online gambling scene by launching its new digital property PasinoBet.fr in partnership with BetConstruct. Hosting a press conference this week in its resort of La Grande-Motte (province of Languedoc-Roussillon), where PasinoBet.fr operations will be based, Partouche governance showcased its latest brand to media. Partouche, synonymous with operating luxury casinos …

Malta-licensed online betting group LV BET has moved to strengthen its business development capacity confirming the appointment of Marcin Jablonski as Chief Commercial Officer (CCO). A seasoned industry executive in marketing, player acquisition and commercial development Jablonski joins LV BET leadership from Maltese online casino operator Twin Gaming, where he served as Chief Brand Officer and strategy lead for the …

Bethard Group has become the latest gambling operator to join the recently rebranded International Betting Integrity Association (IBIA) which will see the duo work together to work together to monitor integrity and betting activity. Under the new partnership, Bethard Group’s two sports betting brands Bethard and Fastbet will now feed into the association’s global monitoring and alert system.  Khalid Ali, …

Betting real-time personalisation and engineering studio Graphyte has announced the launch of its latest product ‘Intelligent Layouts’, an innovation delivering operators’ complete personalised customer engagements across their web and app portfolios. Launching Intelligent Layouts, Graphyte aims to arm incumbents with ‘Netflix style personalisation‘ functions tailored for diverse player sports and market preferences sought after by betting customers. In its development, …

Stockholm-listed NetEnt AB has moved to accelerate its UK commercial development and growth strategy, confirming the establishment of it’s new ‘NetEnt UK Ltd’ subsidiary, which has been further supported with the opening of a new strategic office in London. Updating stakeholders, corporate governance confirms that NetEnt UK has established its offices located at the Stanley Building in London’s Kings Cross …

The concept of a tournament hosted by multiple countries across Europe bodes well for the sports betting industry, writes BtoBet Chairman Alessandro Fried. However, bookmakers are facing significant challenges, primarily in terms of compliance.  Compliance was a key focus in our recent industry report ‘The Euro 2020 Challenge: Retaining your market share’, as well as the unique opportunity to increase …

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association, has published its first assessment of its marketing guidelines and code of conduct sanctioned last April to counter regulatory stakeholder concerns on industry advertising. Working in partnership with trade association counterpart BOS, SPER developed an action plan for its syndicated members, adhering to guidelines and standards on advertising. The sanctioned guidelines …