Europe

Sportal365 to power efbet’s multi-market content strategy

Sportal365

CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …

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GRH APPG urges BGC to increase safer gambling measures during lockdown

SBC News GRH APPG urges BGC to increase safer gambling measures during lockdown

Carolyn Harris MP has called for the Betting and Gaming Council (BGC) to expand on its suspension of TV and radio gaming advertising during the COVID-19 lockdown ‘to truly protect vulnerable people at this time’. The Chair of the Gambling Related Harm APPG released a letter sent to Brigid Simmonds OBE, Chair of the BGC, which welcomed the recent decision …

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SBC Digital Summit: Customer circumstance is the hardest dynamic to gauge under a crisis scenario

SBC News SBC Digital Summit: Customer circumstance is the hardest dynamic to gauge under a crisis scenario

The first-panel session of the Payments Day track, held on day-four of the inaugural SBC Digital Summit, debated how COVID-19 disruptions will impact all dynamics related to AML, fraud and customer verification measures. Payment Expert Editor Joe Streeter led discussions on key industry disciplines that were in the midst of an overhaul, prior to the virus spreading and creating a …

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William Hill signs pan-European advertising code

SBC News William Hill signs pan-European advertising code

William Hill has confirmed that it has signed the pan-European code of conduct for responsible advertisement released earlier this week by the European Gaming and Betting Association (EGBA). By joining the initiative, William Hill has committed to the long-term vision set out by the EGBA when it comes to rolling out standards for gambling advertising content in Europe.  The “Code of …

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SBC Digital Summit: ‘Cashless’ environments to take centre stage when retail returns – Samuel Barrett

SBC News SBC Digital Summit: ‘Cashless’ environments to take centre stage when retail returns - Samuel Barrett

Samuel Barrett, Director of Gaming at Trustly, believes that moving towards cashless environments will be a main component in helping players in retail make payments when businesses return to normal after the COVID-19 crisis. Delivering the day-four keynote at this week’s SBC Digital Summit, kicking off the Neosurf sponsored Payments Day track, Barrett bemoaned that while the online gambling industry …

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George Fotopoulos, Vermantia: The future for retail betting

retail

To say that retail betting has faced an uphill battle would be an understatement. The sector has faced legislative and regulatory challenges on a global scale, now combined with the lockdown measures in response to the COVID-19 outbreak. It is, therefore, now more important than ever that operators adapt to the high-street environment – however it might look post COVID-19 …

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Flutter begins ‘new era’ by completing merger with Stars Group

SBC News Flutter begins 'new era' by completing merger with Stars Group

A new FTSE100 gambling giant was formed this morning, as Flutter Entertainment Plc confirmed the outright completion of its $11 billion merger with The Stars Group Inc (TSG).   Flutter has completed its six-month merger pursuit of TSG ‘on schedule’, securing all regulatory (Australia, UK and US) and shareholder approvals during the first half of 2020 trading.  Updating its timetable, the …

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Stats Perform locks up ‘Big May’ by adding esports and darts content 

SBC News Stats Perform locks up ‘Big May’ by adding esports and darts content 

Stats Perform has significantly expanded its betting-related content to help bookmaker clients navigate lockdown complexities, facing the global downturn in live sports content.  The sports-tech innovation studio detailed that it will amplify its Watch&Bet service for bookmakers by adding new esports and PDC Darts programming.   Securing a partnership with leading pro-esports organisation BLAST, Watch&Bet will showcase the popular BLAST CS:GO …

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BOS – Swedish channelisation strategy failing to meet casino

SBC News BOS - Swedish channelisation strategy failing to meet casino

Swedish trade association Branschföreningen för Onlinespel (BOS) has published a report revealing that channelisation rates for both online casino and sports betting are tracking significantly below government expectations. Since the market reopened on 1 January 2019, it is estimated that between 80% and 85% of players have been channelled to licensed sports betting sites. This dropped for online casino sites …

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